One of the most valuable tools in selling is knowing your customer. When you engage with your customer on a regular basis, you learn their habits, mannerisms, and generally what they are like as a person. Yesterday I gave a presentation to the Snow and Ice Management Association. One of many excellent questions I was […]
Grow Your Business The Right Way
May 28, 2007 by 2 Comments
A few nights ago I was sitting in my screened porch enjoying the scents and sounds of the evening rain storm. When I wandered inside to the pantry for a snack, I was struck with how many products today are labeled ‘organic’ – from chips to raisins to even wine and more! I wondered if […]
Do Your Customers Know They Are Special?
April 15, 2007 by Leave a Comment
How special are your customers to you? That’s exactly what they want to know. Recently I received a communication from the financial service I use to make my online investment trades. They explained that I am now an Apex™ customer and will be receiving a multitude of privileges. I wondered why I have been gifted […]
It’s Been Fun Doing Business with You!
March 13, 2007 by Leave a Comment
We often hear that today you need to be easy to do business with. Some companies do indeed make business difficult. As crazy as this seems, they actually get in their own way of consummating a transaction. They seem to doubt the value of their offerings. But is being easy to do business with enough? […]
Ride the Wave Marketing Strategy
March 6, 2007 by Leave a Comment
When you think of marketing, what comes to mind — probably people, products, services, demographics and sales. Do you think of human behavior? How people buy – how they like to buy – and what makes them change their mind are very relevant considerations in developing your marketing strategy. While you are thinking about that, […]
American Ego
February 22, 2007 by Leave a Comment
Four unlucky souls are departing American Idol as the crowd has been thinned down to 20. Interestingly, virtually every ‘winner’ neglected to acknowledge the fans that supported them in their endeavor – with the exception of Gina from Naperville, Illinois. Amazing! – no smiles – no wave – just a tightlipped sigh and a turn […]
Support Your Supporters – Your Secret Advantage
February 18, 2007 by Leave a Comment
One aspect of marketing that I believe is significantly overlooked is the dynamic balance that drives our markets. When customers acquire our products and services, they support who we are and what we do – they validate the existence and purpose of our enterprise. Are you aware of this support and do you respect it? I […]
