This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. […]
Direct Marketing: Using Education as a Competitive Advantage
May 26, 2015 by
This is Episode 42 of This Old New Business weekly business podcast with Jeff Korhan. Ed LaFlamme used educational direct marketing in the days before digital to propel his former landscape business into a multi-million dollar enterprise that he later sold to a national firm. In fact, his marketing newsletters were so successful they were featured by Inc […]
Team Building: How to Train for Productivity and Profits
April 24, 2015 by
This is Episode 38 of This Old New Business weekly business podcast with Jeff Korhan. Shelia Butler is the co-founder of a multi-million dollar business whose success relied heavily on organizing productive and accountable teams. In this episode we several aspects of team building, including mentoring, leadership and accountability, and knowing when to make the difficult, but necessary […]
