This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 […]
Facebook Marketing: How to Target the Right People Every Time
December 12, 2014 by Jeff Korhan
This is Episode 21 of This Old New Business weekly business podcast with Jeff Korhan. Many of us have experimented with Facebook marketing to extend our reach using basic advertising and boosting posts. However, Jon Loomer says reach is overrated, and that there are smarter ways to use your Facebook marketing dollars. Jon shares a number of Facebook […]
Visual Storytelling: Business Marketing with Instagram
November 28, 2014 by Jeff Korhan
This is Episode 19 of This Old New Business weekly business podcast with Jeff Korhan. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this […]
Content Marketing Tools: How to Get Relevant Website Traffic
November 21, 2014 by Jeff Korhan
This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. You’ll find this conversational episode to be an easy listen, especially if you are fond of the Irish accent. The links to all of […]
Inhabit One Social Media Channel
November 20, 2014 by Jeff Korhan
Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your […]
Relationship Focused: How to Successfully Run Any Business
November 14, 2014 by Jeff Korhan
This is Episode 17 of This Old New Business weekly business podcast with Jeff Korhan. Marty Grunder is the founder and owner of Grunder Landscaping, the largest company of its kind in Southwestern, Ohio. In addition to running that multi-million dollar business, Marty is also a successful author, business speaker, and consultant. What’s his secret to successfully running […]
Value Your Fanbase: Marketing Lessons from Taylor Swift
November 10, 2014 by Jeff Korhan
Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there are important marketing lessons to […]
Content Strategy: Get Ready for The Next Generation of Social Media
November 7, 2014 by Jeff Korhan
This is Episode 16 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we chat with Rich Brooks. He is the owner of Flyte New Media, a digital marketing agency that he has owned for over 17 years. Rich not only demystifies social media and content marketing, he offers practical tips for budgeting your […]
3 Tips for Branding Your Customer Experience
November 5, 2014 by Jeff Korhan
The customer experience is a hot topic in business circles these days. I find that interesting because understanding, orchestrating, and naming that experience has always been smart marketing. Once again, Sem London is new again. In many ways your process for delivering exceptional customer experiences is your business brand. The challenge is packaging it in […]
Business Storytelling: How to Overcome Your Writing Demons
November 1, 2014 by Jeff Korhan
This is Episode 15 of This Old New Business weekly business podcast with Jeff Korhan. In this 15th episode of This Old New Business we are taking a departure from our traditional interview format. This gives you the opportunity to learn from my journey as I share business storytelling tips and better practices for improving your content marketing […]
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