This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. Mike Rorie is the founder of one of the largest landscape management companies in the United States that employed 550 employees at its peak, before selling to a national firm in 2006. To grow and manage a business of that magnitude requires a […]
Community Value: How to Grow Your Business Audience
October 10, 2014 by Jeff Korhan
This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly […]
4 Pillars of Online Marketing Success
October 6, 2014 by Jeff Korhan
Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone is a major undertaking. If you narrow your focus to one or two channels, then it’s only a matter of building the discipline of doing […]
Customer Experience: How to Use Social Media to be Amazingly Helpful
October 4, 2014 by Jeff Korhan
This is Episode 11 of This Old New Business weekly business podcast with Jeff Korhan. In addition to being a Hall of Fame Speaker, Shep Hyken is renowned as one of the leading customer service experts in the world — and with next week being National Customer Service week, it’s timely that we are now having him on […]
Your Business Story is Marketing
September 29, 2014 by Jeff Korhan
Your story is who you are, and the same holds true for your business. The question is how much attention does your business dedicate to what is arguably its most powerful marketing? Tell a True Story Ann Handley, author of Everybody Writes says, “What matters now is telling a true story well.” The truth has […]
Micro-Business Economy: The Future of Social Media for Employers
September 26, 2014 by Jeff Korhan
This is Episode 10 of This Old New Business weekly business podcast with Jeff Korhan. This episode is a powerful glimpse into the future of business and the role social media is going to play in it. When I first learned about Laura’s story I reached out to her because there are not nearly enough case studies that […]
How to Market to Your Audience Influencers
September 18, 2014 by Jeff Korhan
Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision […]
3 Tips for Increasing Network Value and Influence
September 11, 2014 by Jeff Korhan
In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values […]
Facebook Marketing: Attracting Your Ideal Audience
September 5, 2014 by Jeff Korhan
This is Episode 7 of This Old New Business weekly business podcast with Jeff Korhan. I have to be honest. I have not been a big fan of Facebook for marketing my business. However, this conversation with Mike Gingerich changed my thinking, and it just may do the same for you. Mike genuinely likes to help people, so listen […]
Communicate a Bigger Vision with Content Marketing
August 27, 2014 by Jeff Korhan
If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing […]
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