Business consultants, coaches, and authors are fond of admonishing that what got you here won’t get you there. Their reasons often stem from their desire to teach you their methods, thereby helping you to break free from your past. The flaw in this reasoning is your past is precisely what got you here. Why would you […]
How to Write Web Copy That Gets a Response
July 12, 2013 by Jeff Korhan
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting. Your web copy should be designed to attract attention, develop a relationship with an […]
The Power of Questions for Attracting and Engaging New Buyers
July 9, 2013 by Jeff Korhan
Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed. I just recently had car graphics London ON wrap […]
Nimble Social CRM Brings Big Data to Small Business
June 28, 2013 by Jeff Korhan
Lack of time is the most common reason small businesses give for not regularly using social media? While there are many tools that can make your social media engagement easier, many of them only drag you further down into the rabbit hole we all know as the social media time suck. There is nothing wrong with […]
The Value of Social Media Sharing
June 26, 2013 by Jeff Korhan
The Jeff Korhan New Media and Small Business Marketing blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. How does this happen? While producing great content helps, it is not enough – not nearly enough. Your content has to get shared, again and again. Original content is fuel for helping […]
Sell The Process that Sells Your Product
June 24, 2013 by Jeff Korhan
In competitive markets the differentiation of products and services is challenging, with many consumers not able discern a noticeable difference. This leads to commoditization and the aggressive price competition that naturally follows. The solution is to develop a process that profiles the unique characteristics and capabilities of your company – then lead your selling with […]
3 Facebook Hashtag Marketing Tips
June 13, 2013 by Jeff Korhan
The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those […]
Connected Economy Alignment is Value
June 8, 2013 by Jeff Korhan
In this connected economy, the challenge is not connectivity – but alignment. If you look for differences you will find them; and if you seek alignment, cooperation, and collaboration, you will find that too. This is why learning to effectively manage your business networks is without question the key to your business success. Alignment is […]
Every Business is Now a Media Company
June 2, 2013 by Jeff Korhan
There was a time when every business courted the media. They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news. Today, every business (large or small) is now its own media company – and that is a responsibility that should not be […]
5 Tips for Using LinkedIn Contacts
May 23, 2013 by Jeff Korhan
LinkedIn is in the process of rolling out LinkedIn Contacts. In addition to several new features that are giving it a new look and feel – if offers enhanced functionality for better managing your relationships and social engagement. There is no question that all of the major social networks want you to use their service as your social […]
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