Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing or advertising was […]
If I Were Starting Social Media from Zero
May 13, 2013 by Jeff Korhan
A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence […]
Social Media is Still Uncharted Waters
May 10, 2013 by Jeff Korhan
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply […]
Why The Best Products are Souvenirs
April 28, 2013 by Jeff Korhan
Marketing expert Seth Godin has more than once noted that a book is souvenir – a vessel for ideas that allows them to be readily used and shared. I believe we can further expand on that idea. Have you ever considered that the products and services your small business creates are souvenirs too? What Exactly […]
Small Business Social Media Accountability
April 19, 2013 by Jeff Korhan
Recent tragic events here in the United States (and around the world) have heightened awareness of the global reach of media, especially social media, and the consequences for businesses using it. Small business advertising has historically been local, making it easy to craft messaging that is appropriate for the targeted audience. However, now any piece […]
Social Media for Small Business – It’s Still Early Days
April 15, 2013 by Jeff Korhan
The art of marketing has always been about making meaningful connections with ideal buyers. Modern marketing is a practice that is new to most small businesses. Prior to that small businesses made meaningful connections through selling, not marketing. One of the reasons for this is that most of the media available in recent decades, including magazines, […]
Why Writers Should Practice Meditation – And How to Get Started
April 10, 2013 by Jeff Korhan
Meditation is usually associated with relaxation and stress release, but those outcomes are more accurately by-products of the practice. The true purpose of meditation is to quiet the mind. When that happens, all kinds of personal benefits ensue, including improved health and resiliency, greater awareness, and the spiritual awakening that comes from tapping into one’s […]
Advertising That Enhances the Media Experience Works
April 1, 2013 by Jeff Korhan
Advertising (especially digital) has earned a reputation as something interruptive, and therefore, unwanted. Selling earned the same reputation back in the days of the stereotypical fast talking salesmen. In both circumstances, the problem was not with the medium for communicating the message – it was the message itself. While social media has in many ways […]
Being the Best Connected Business
March 24, 2013 by Jeff Korhan
In this connected economy, your marketing message is traveling through complex and interconnected networks of relationships. This is why marketing today is more than a process of earning the attention of people and engaging them with your business. It also requires that you do the same with their friends and influencers, and then theirs too […]
Memorable Marketing Content is Original, Fresh, and Personal
March 18, 2013 by Jeff Korhan
The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing marketing content really a good idea on a web that is rewarding original work? Google Authorship in particular, as well as the periodic freshness updates by the search engine giant, all […]
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