Businesses have traditionally dedicated a great deal of effort to staying ahead of the competition. This tends to limit their focus on the variables that are easily matched, such as pricing and features. Business then becomes a measured battle that often leads to a downward spiral, one in which not even the customer wins. While consumers […]
How Value Fuels Social Media Engagement
July 19, 2012 by Jeff Korhan
Nearly ever business professional now acknowledges the value of social media for facilitating online conversations that connect a tribe that is passionate about an idea, purpose, or brand. In other words, most business leaders understand the value of social media. They even understand that bringing value to it is necessary to make it work. Nevertheless, […]
The Channel of You
July 2, 2012 by Jeff Korhan
Your business channel is you. It’s often personal and at the core of what your business does well to create healthy relationships with the communities you serve. Channeling Your Highest Value Value always starts at the source. What your company cares deeply about is exactly where you should begin when designing your social media communications. […]
Local vs Location Business Marketing
June 26, 2012 by Jeff Korhan
When it comes to business marketing, there is an important distinction to be made between local and location. Local businesses have a distinct advantage due to their physical location – proximity to a population of potential buyers. Yet, ever business can capitalize on local, because in addition to location, it is affected by a number of […]
Friends Help Friends Stop Twitter DM Spam
June 24, 2012 by Jeff Korhan
You know your friends well enough to know the language they will use and content they are most likely to share. You can also probably discern the same for the majority of your Twitter followers. When you get a spammy DM (direct message) similar to the one above, stop it right away. Take these two […]
Stories Sell and Set You Free
June 20, 2012 by Jeff Korhan
One of my first experiences involving the successful use of story for practical business purposes was as an aspiring landscape contractor – the owner of a mainstream small business. My company was beginning to deliver really nice quality work, but we had yet to land that special project that we hoped would distinguish us in […]
10 LinkedIn Tips for Growing Your Business
June 18, 2012 by Jeff Korhan
This original article by Jeff Korhan (now updated) was published earlier at Social Media Examiner. Why should you use LinkedIn for networking? With 161 million business members, and a reputation as a trusted network, LinkedIn may be the most powerful business networking service both now and moving forward. How are you using LinkedIn to grow […]
Facebook is Friends and Google+ Business
June 10, 2012 by Jeff Korhan
Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Today I was preparing to make a legal right turn into a clear lane after stopping at a red light. Just as I was about […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
How Humor Makes Your Business Better
May 30, 2012 by Jeff Korhan
No more funny business! Are you sure? In reality, adding more fun to how you approach and operate your business will significantly enhance it – for you and your customers. This isn’t about laughing all the way, more like appreciating every event, relationship, failure, and situation for what it is – a way to connect […]
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