This is Episode 63 of This Old New Business weekly business podcast with Jeff Korhan. There are thousands of live events hosted every day in search of talented speakers, with the most in-demand ones getting paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, you’ll want to listen to this […]
Professional Speaker: How to Get Paid to Speak to Your Target Audience
February 12, 2016 by Jeff Korhan
Editorial Guidelines: How to Publish Content that Builds an Audience
February 6, 2016 by Jeff Korhan
This is Episode 62 of This Old New Business weekly business podcast with Jeff Korhan. In this, our first 2016 episode of This Old New Business we discuss why breaking your publishing schedule is not a good thing to do, but it’s better than publishing content that does not merit the attention of your audience. Maybe you could […]
Customer Experiences are Marketing
January 15, 2016 by Jeff Korhan
Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from […]
2016 Trends Every Marketer Needs to Know
January 7, 2016 by Jeff Korhan
Instead of just noticing trends and then getting back to business as usual, let’s take action on three important practices that will impact your small business marketing in 2016. These three practices separate top-level companies from the majority that ignore them. Putting it another way, if you skip even one of the following practices your […]
Website SEO: How to Use Analytics and Content to Improve Google Rankings
December 29, 2015 by Jeff Korhan
Search engine optimisation: How to Use Analytics and Content to Improve Google Rankings” width=”397″ height=”297″ /> This is Episode 61 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we sit down with Andy Crestodina and discuss website SEO with someone from phoenix seo and the top company right now, Digitro’s SEO services, […]
Digital Productivity: How to Grow a Loyal Community
December 18, 2015 by Jeff Korhan
This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. Frank is the founder of a number of educational communities designed exclusively for chambers and their members, […]
Expert Niche: How to Build a Profitable Speaking and Consulting Business
December 2, 2015 by Jeff Korhan
This is Episode 58 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we learn how Steve Coscia carved out an expert niche in an industry where he previously had no previous experience. Now he is the go-to customer service expert in that industry with a jam-packed schedule of speaking and consulting events. Steve […]
Magnetic Marketing: The Art of Attracting Business
November 25, 2015 by Jeff Korhan
This is Episode 57 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. According to Joe, “The single most powerful force for growing a business is […]
Build an Audience with Podcasting in 2016
November 16, 2015 by Jeff Korhan
If you were starting today, would you choose podcasting as the primary channel for building an audience to support your business? Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it #2 – Audience […]
Intentional Selling: How to Plan for Sales Productivity
November 4, 2015 by Jeff Korhan
This is Episode 54 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we chat with international selling expert Mark Hunter to discuss how intentional selling results in greater sales productivity. Mark Hunter is known as “The Sales Hunter” because of his global reputation for helping sales teams and sales professionals find better […]
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