Have you ever made a decision to not make a change because you were afraid the result would unfavorable? After all, why take a chance on making something work a little bit better when it’s just fine right now? This often applies to our approach to technology, doesn’t it? The simple truth is the world […]
Get More from Your Email Marketing
May 22, 2012 by Jeff Korhan
How do you get the most out of your email marketing campaigns? Get the attention of your audience. This means giving them something of value at every turn. Since giving away real products for free is probably not feasible, the logical alternative is delivering quality informational content that will help them do more of what […]
Facebook vs LinkedIn – Is a Public Company Better?
May 20, 2012 by Jeff Korhan
Now that Facebook has finally gone public, investors and marketers alike are making comparisons with LinkedIn, a social network that went public one day shy of a year ago. I bought ten Facebook shares just to have a reason to periodically check-in and stay involved with the future business plans of Facebook, more as it […]
The Art and Science of Social Caring
May 17, 2012 by Jeff Korhan
How many times have you heard someone comment that they do not care about the idle chatter their connections publish on the social networks? This may be what they enjoyed for lunch, how blue the sky is today, and that they are loving life or otherwise … HAVING AN AWESOME DAY! The truth is you […]
Want to Be Luckier, Smarter, and Happier? Connect the Dots
May 13, 2012 by Jeff Korhan
What could happen if you made a commitment to reconnecting with just a few of your former prospects or customers every day? If your experience is anything like mine, you will get luckier, smarter, and happier. I’ve recently been building a daily habit of reaching out to at least 3 prospects or customers – all […]
Say Hi in 15 Languages
May 7, 2012 by Jeff Korhan
Once in a while a mobile app comes along that really delivers, and that is the reason for this recomendation about SayHi – a remarkably accurate translation app that I recently discovered. Having studied several different dialects of the Spanish language as a green industry professional, I can attest that SayHi does an excellent job […]
Specific Solutions are Better
April 26, 2012 by Jeff Korhan
Has your company lost business to one whose solutions are inferior to yours? We have all experienced this frustration, and the truth is it is our own fault. The only reason anyone settles for a lesser solution is because they are not aware of what is better. When this happens, the problem is usually the […]
Is Your Business Ready to Pivot?
April 24, 2012 by Jeff Korhan
Pivoting is a term that is well known within the circles of technology start-ups. It is one with which every small business should become more familiar. Pivoting is shifting your business strategy on short notice as a result of any number of expected or unforeseen circumstances. Today Google announced Google Drive – a free cloud computing […]
7 Secrets to Getting More from LinkedIn
April 17, 2012 by Jeff Korhan
Whether you are looking for a job, more customers, or business alliances, LinkedIn can prove to be an invaluable resource – provided you take advantage of its full capabilities. While many simply use LinkedIn as their digital business card, it offers capabilities that can transform that business card into a multi-media website for accomplishing business […]
The Difference Between Easy and Simple
April 12, 2012 by Jeff Korhan
Buyers are always seeking easy solutions – it’s human nature. And businesses often succeed by offering solutions that are simple. It’s not uncommon to consider easy and simple to be one in the same. However, when it comes to producing results for your customers, there can be a world of difference between the two. Easy […]
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