Writing is an activity that helps you discover new ideas, recall those you have since dismissed, and share all of them with your audience. In many ways, writing is like a meditation – it’s a focusing technique that clears the way to bring forward the best that you have to offer. If you happen to […]
Are You a Brand or a Business?
December 18, 2011 by Jeff Korhan
Social media enables brands and businesses to extend their marketing reach, thereby achieving new opportunities for interaction with followers, fans, prospects, and customers. The challenge is converting that activity into new business. This is accomplished by distinguishing the brand from the business – understanding how the dynamic of reach and interaction, and how they work […]
Google Currents and the Mobile Trend
December 14, 2011 by Jeff Korhan
This week Google launched Google Currents – a well-designed application that takes mobile to another level by bringing all of your digital magazines together into a friendly interface. As a business, your digital magazine is your blog – and Google Currents is designed to help you distribute that expertise to your target audience via their mobile device. […]
Customer Experience Defines Your Brand
December 12, 2011 by Jeff Korhan
Every entrepreneurial venture starts with a vision. That vision is an intention – one that guides the early course of the business. It’s one that shapes business practices to build customer loyalty and sustain growth. Eventually, there comes a time when customers have a vision that defines your brand – one that is largely determined […]
Humanize Email Marketing for Results
December 10, 2011 by Jeff Korhan
If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing – quickly and clearly make your point. That’s just the beginning. Having accomplished that, you then have to get your prospects and customers to take action – such […]
Why Marketers are Now In the Answers Business
December 4, 2011 by Jeff Korhan
Google’s vision for search business is simple: One has a thought and instantly gets an answer that is 100% relevant. This means you as a marketer are in the answers business. If you want to grow your business by extending its reach online, you have to get serious about providing answers that are most requested […]
A Little Blogging Secret
November 30, 2011 by Jeff Korhan
A belief that many small businesses share is that delivering exceptional work will naturally attract everything necessary to support their business. This is also one of the secrets of blogging – stay in the game, strive to create valuable, innovative and inspiring content, and everything else will fall into place. Hardly a day goes by […]
Say Goodbye to Little White Marketing Lies
November 29, 2011 by Jeff Korhan
At an early age, many of us were taught the distinction between a lie and a white lie, with the latter being a socially acceptable lie – one that serves a benevolent purpose. In fact, for years bending the truth a bit has been an acceptable marketing practice . Remember the film Forrest Gump? Even […]
Why Google Only Wants Your Best
November 28, 2011 by Jeff Korhan
The old approach for ranking well on Google was to create lots of content to dominate a particular space or niche. That game is now obsolete. As both search and the web mature, Google must now work more rigorously to consume greater quantities of data in order to find the best of the best – […]
Picture the Intangible to Build It
November 20, 2011 by Jeff Korhan
It is impossible to create anything that you have not clearly imagined. How does your imagination work? Do you have a process that enhances your effectiveness for achieving pragmatic results? I was interested to learn that the creative genius of Apple co-founder Steve Wozniak was his gift for visualizing technology, something he learned from his father. […]
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