Today Google announced that they are providing 24/7 live phone support for Google apps customers. This is great news for those of us that have not taken advantage of the full suite of Google apps services because we were not comfortable betting the future of our business on a faceless company. Are you unknowingly doing […]
QR codes Make Emotional Connections
November 9, 2011 by Jeff Korhan
QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. One of the most effective applications of these 2d codes is making a human experience portable, such that it can be easily shared. One […]
QR Code Customization and Branding
November 8, 2011 by Jeff Korhan
As QR codes gain increased acceptance, customizing and branding will enhance their value for your business. Customization of QR codes is ideally accomplished by skilled designers – with that investment ranging from hundreds to thousands of US dollars. Clearly, this is out of the reach of most small businesses. One alternative is Unitag – a […]
Let Your Customers Own Your Brand
November 6, 2011 by Jeff Korhan
There is nothing more important to branding than the customer and what they have to say. Traditionally, companies have filtered the conversations surrounding their brands. This is a tactic that gives the customer a reason not to trust your company. The reality is that customers today will be heard. They have many opportunities for accomplishing […]
Optimize Facebook by Thinking Like Facebook
November 1, 2011 by Jeff Korhan
Facebook is a world distinct from the rest of the social media universe for one reason – Facebook controls Facebook. For the most part what happens in Facebook stays within Facebook, and that’s just the way they want it. Social Context and Smart Lists The interrelationships and contextual information shared on Facebook builds social context […]
The Biggest Social Media Risk
October 30, 2011 by Jeff Korhan
We all know the excuses for not using social media – not being very good with technology, not enough time, and not willing to be that visible. Of course, there are many more reasons why small business are not taking advantage of the opportunities that social media offers them. What’s the biggest risk with regards […]
Why You Should Design Your Business Around Social
October 27, 2011 by Jeff Korhan
“The social version of anything is more engaging and will outperform non-social.” That’s a direct quote from an interview with Facebook CEO Mark Zuckerberg at the 2010 Web 2.0 Summit. He noted that we are all hard-wired to connect and engage with other people. This followed his comment that “Over the next 5 years most […]
Facebook Marketing for Dummies: An Interview with Amy Porterfield
October 20, 2011 by Jeff Korhan
Very few businesses dispute the value of Facebook marketing. Why then are so many still not taking advantage of this invaluable lead generation and business relationship building tool? According to Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies – it can be complicated. It was refreshing to learn that like many of us, Amy finds […]
4 Tips for Using LinkedIn Classmates
October 19, 2011 by Jeff Korhan
Classmates is a new LinkedIn tool that could prove to be invaluable for both job seekers and businesses looking to break into new corporate accounts. You can use it to enhance your relationship with current connections that share an association with the colleges or universities you attended, connect with companies that are especially friendly with […]
Is There Friction in Your Marketing?
October 16, 2011 by Jeff Korhan
Friction is becoming one of the new buzz words in the tech marketing space. It’s one that happens to resonate with me, and for good reason. Friction gives you a tangible mental picture with which to manage the customer experience associated with your marketing – allowing you to enhance it for everyone concerned. Frictionless Content […]
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