Business networking before social networking was tough work. You typically ended up with a stack of business cards in hand, with the challenge of determining your next best actions – who to follow up with and how. Soon after getting back to your office the phone rings and you are off the hook. You settle […]
Are You Marketing Like a Teenager?
September 7, 2011 by Jeff Korhan
When it comes to marketing it pays to be a student of human behavior – especially with those human beings that you consider to be your ideal customers. Nevertheless, learning as much about people in general will go a long way towards making your small business marketing more effective. I recently learned a few things […]
Write a Letter
September 6, 2011 by Jeff Korhan
The most effective marketing tactics are uncommon. This is why the now uncommon practice of writing and sending physical letters can make your marketing more real, distinctive, and memorable. During our long holiday weekend here in the United States I decided to step back from my business and take the time to consider what have been […]
What is Your Marketing Key Note?
August 31, 2011 by Jeff Korhan
The night before my keynote presentation to independent retailers this past weekend, I was testing and preparing the final details for the next morning. Just before knocking off for the evening I decided to clean up my blog reader. That’s when I discovered some new research that reinforced the key note or point of my […]
Is Your Online Marketing Intuitive?
August 25, 2011 by Jeff Korhan
Anything worth doing is worth doing right. That’s an expression that I have always lived by. It’s also one that can create a great deal of pain for perfectionists like me – and turbulence for those around us. Perfectionism is a personal quality that I normally keep to myself. Nobody wants to be around a […]
It’s Only a Matter of Time
August 23, 2011 by Jeff Korhan
Years ago we used to joke about not knowing how to program our VHS recorders. Eventually the pain of missing our favorite television programs forced us to learn. That piece of technology was for entertainment. Now technology has become essential to running a smart business. One of those technologies is web marketing, which includes social […]
Social Media Tips for Local Retailers
August 19, 2011 by Jeff Korhan
What is the primary goal of a local retailer? Getting people into the store. That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are an online business you want to drive traffic to your website because that’s your place of business. If you are […]
New Ways For Using QR Codes
August 17, 2011 by Jeff Korhan
Can you scan a QR code at 30,000 feet? Indeed you can – even without an Internet signal. The logical question is where is the value if you cannot link to the web? Read further and I’ll share some insights. Use QR Codes to BookMark Links When you scan a QR code with one of […]
Why Communities Are The New Markets
August 15, 2011 by Jeff Korhan
If you are invested in any of the global stock markets you recently experienced some unnerving fluctuations as valuations fluctuated by 25% or more in a matter of days. And what was the cause? Human behavior. There is no other way to explain the highs and lows. The value of those companies did not materially […]
Email Marketing Done Right
August 14, 2011 by Jeff Korhan
When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]
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