Several times a month I learn that one of my friends on Facebook has been hacked. Here are some simple practices that will help to prevent that from happening, first of all make sure to check mycybersurance.co.uk where you will find tons of help. #1 – Enable HTTPS When you bookmark the URL for Facebook […]
Are Phone Calls a New Marketing Trend?
August 9, 2011 by Jeff Korhan
Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common. That’s what you notice on the surface. However, taking a deeper look reveals many differences among them, including their location, years in business (1st, 2nd, and 3rd generation), product mix, competition, […]
3 Tips for Communicating Your Message with Authority
August 8, 2011 by Jeff Korhan
Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]
3 Types of Authenticity
August 4, 2011 by Jeff Korhan
Authenticity is one of those qualities that is not easily defined. It would be more accurate to state that authenticity is defined by different people in different ways – at least that has been my observation. For quite some time we have been talking about authenticity here on the social networks. And this week at […]
Why Should We Hire Your Company?
August 3, 2011 by Jeff Korhan
Can you readily provide specific, quantifiable, and relevant evidence that justifies hiring your company? Surprisingly, most companies cannot – not really. They offer up intangibles such as great customer service, longevity in business, and things of this nature. When you consider how much work goes into attracting new business, doesn’t it make sense to be […]
Intentional Engagement is Your Responsibility
July 28, 2011 by Jeff Korhan
The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers. For the most part, that’s why […]
Better Business Practices
July 24, 2011 by Jeff Korhan
Business consultants love to talk about best practices because it makes their job easier – and they are not alone. Many contractors, educators, and salespeople do the same. They have a few solutions that they have perfected – then they apply them to problems that may or may not fit that solution. That’s the problem. […]
Google Sees a Web of People
July 22, 2011 by Jeff Korhan
Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]
Start with Listening to Your Customers
July 19, 2011 by Jeff Korhan
Listening is the foundation of all successful relationships. And business has always been about relationships – now more than ever. So, why are small businesses confused about where to start with social media? My hunch is it is that word marketing. Traditional marketing is push marketing – something along the lines of buy my stuff […]
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