Human curiosity is driven by the desire to learn something you don’t know. This is what attracts fans, followers, and new prospects and customers – as well as the attention of Google.
My Amazing Experience with 99 Designs
May 16, 2011 by Jeff Korhan
When you listen to your customers and apply your expertise to give them what they don’t even know is possible, you create opportunities for breaking out of competitive situations where your work is the logical choice. That’s was my experience with Jefferson Pasqual and 99 Designs.
The End of Privacy is The Beginning of Better Choices
May 12, 2011 by Jeff Korhan
It’s time to stop worrying about how social media is eroding your privacy. Each and every day we all make choices. If you are challenged with making better choices, you only have to ask yourself one simple question: Is this choice the right one for everyone concerned?
Free, Freemium, and Space Oddities
May 12, 2011 by Jeff Korhan
Consumers now determine value. Social media gives them a voice and they use it to express themselves. My hunch is that once travelers recognize wi-fi can be provided during air travel, they will expect it – and for free.
Why I’m a Fan of Chase Bank
May 5, 2011 by Jeff Korhan
Chase Bank has earned my business because they understand that being successful in business today means you have to understand and adapt to the changes that technology and social media are having on the business environment.
Go Back To School on the Internet With Grovo
May 4, 2011 by Jeff Korhan
Grovo is an educational site with over 600 training videos that will help you to quickly ramp up your technology capabilities – and keep you current. Grovo is more than a field guide to the Internet. It’s like a trusted friend that is always willing to take the time to share the latest tips and tricks with you and your team.
3 Social Media Responsibilities for Every Business
May 1, 2011 by Jeff Korhan
Every business is responsible to its customers and the communities they serve. Now that the social web is the central place where we all go to find solutions to all kinds of problems, there is an expectation of every business being there – ready, willing, and capable of providing solutions for your current and future customers.
Use The Way You Were Before Social Media to Your Advantage
April 28, 2011 by Jeff Korhan
Small businesses are so overwhelmed with social media that they are paralyzed with respect to either getting started – or maintaining forward progress. The solution to this is simple – go back to the way you were. Capitalize on what worked to grow your business before social media.
The Science of Social Media – It's in the Omelette
April 27, 2011 by Jeff Korhan
When it comes to getting better results with your social media networking and marketing, there simply is no scientific formula. There is only you and your best effort – using your business experience and willingness to experiment with one variable at a time – while trusting your gut about what is right for you business.
Do You Need More Social or More Media?
April 26, 2011 by Jeff Korhan
One of the challenges many small businesses have with social media is building and sustaining engagement. The reason for this is that we all approach our social networking and marketing differently – some placing more emphasis on social, and others more on sharing quality content – the news. The truth is you need both.
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