Everyone has a voice today, and this includes every single person you have every come into contact with. One chance encounter can make a difference, either positively or negatively. The best know it all depends on the nature of your engagement – or not.
Introducing Facebook Studio – A Learning Lab for All Marketers
April 19, 2011 by Jeff Korhan
Facebook recently launched Facebook Studio, a community site that seeks to serve the mutual needs of Facebook, media agencies, and small business marketers like you and me. Facebook Studio is resource that will help you to do this on the most active website in the world – one where your future customers are hanging out.
Engage and You Will Get What You Want
April 18, 2011 by Jeff Korhan
One of the secrets of the universe is you get what you most and least want. If you learn how to apply this principle to your content creation – you will be more effective with your social media marketing. The key is keeping your focus on your audience – that’s what you want, isn’t it?
The Yoga of Small Business Marketing
April 17, 2011 by Jeff Korhan
The purpose of yoga is to unify the body, mind, and spirit. When this happens life tends to go your way – you are happy and that spreads to those around you. When you take 5 actions to achieve yoga with your marketing, everyone will be happier – you and your customers.
Friends, Followers, Fans, Likes, and Recommendations
April 14, 2011 by Jeff Korhan
Personal recommendations are the holy grail of networking. If you make a recommendation you are validating that person, company, or product. Google +1 is asking you to do exactly that, which is why it may prove to be a social networking game-changer.
Your Small Business will Like Google +1
April 13, 2011 by Jeff Korhan
Despite Facebook’s potential for dominating social search, Google is once again proving that they are not only committed to holding their ground, but they also have a strategy for doing so. You can sit back and wait, or you can take a few simple actions now that may prove to be invaluable for bringing in new business.
The Lessons of Falling in Love with Social Media Technology
April 12, 2011 by Jeff Korhan
Goodbye Flip. You taught us that social media is about engaging with people. The technology is just along for the ride – and probably a short one at that.
How To Get Paid for Your Expertise
April 10, 2011 by Jeff Korhan
To get paid for your expertise you have to firmly believe in its value, package it in a way that makes it useful, and personalize it to build a distinctive brand.
How to Categorize Your Facebook Page to Generate More Business
April 7, 2011 by Jeff Korhan
Facebook is now asking selected Page admins to confirm the category for their Pages. Why? Facebook is intentionally forcing you to pick a specific category from a list so that they can more readily index your business Page and use it to send more traffic to it via ads that generate revenue for Facebook.
Communing is a Valid Strategy for Building Community
April 4, 2011 by Jeff Korhan
It’s interesting to notice that the origin or root of the words communication and community – two that we frequently use with regards to social media networking and marketing – is commune. When you commune or align with your community in every way, you demonstrate that you understand them -their needs, challenges, and opportunities
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