Your small business is at the center of the universe as far as its Web presence is concerned. Think about this, your business is only one click away from anyone in the universe. We are all one click from our next customer or opportunity. All you have to do is get in the game.
My Social Media Strategy
January 12, 2011 by Jeff Korhan
You cannot have a social media strategy without a content strategy. In the world of social media, marketing is no longer about selling features or benefits. It is about engaging with people to establish a connection that will presumably lead to familiarity, then trust, and ultimately to a business transaction.
Settling In with Social Media
January 10, 2011 by Jeff Korhan
The foundational principles of social media will not – I repeat, will not change. Focus on the qualities of social media that pertain to personalization, relationships, and other human-centric activities – and spend less time learning new technologies. You’ll never have regrets about the time you dedicate to friendships.
Valuable YouTube Tips That Are Often Overlooked
January 9, 2011 by Jeff Korhan
Today I wrapped up a presentation I’ll be giving this week to a group of transportation and tourism professionals. In that presentation I have a short video on YouTube tips that I’ve used for years, but that I have come to learn are still largely undiscovered.
The Social Generation and Your Small Business
January 6, 2011 by Jeff Korhan
There are parallels with the next generation that literally grew up on Facebook and what we want to achieve with our small businesses. You may be interested in my observations, because their practices reveal something we all share – a focus on achieving practical results.
How Can I Help You This Year?
January 5, 2011 by Jeff Korhan
What are you working to accomplish this year? Maybe I can help by offering up some resources that are aligned with the most relevant trends for small businesses in 2011 – more personalization, greater accessibility, and increased relevance with your customers.
ReThink and ReDesign Your Business Model
January 3, 2011 by Jeff Korhan
Now that you’ve established your 2011 goals you may be having some doubts about how you will go about achieving them. This may be a good time to consider rethinking how well your business model is working to accomplish your small business objectives.
Small Business Trends for 2011 – Relevance
December 29, 2010 by Jeff Korhan
What is REALLY driving the decisions of your customers? If you think you know, you are probably wrong. Why? It takes years to determine what drives the buying behavior of your best customers.
Small Business Trends for 2011 – Accessibility
December 28, 2010 by Jeff Korhan
Trends are not predictions. They are what is happening now that merits your attention. If you are a forward thinker, you pay attention to trends because you want to move your business forward. Ask yourself what you want. You want information. You want answers. And the only way to get that is to have access.
Small Business Trends for 2011
December 27, 2010 by Jeff Korhan
You can see that 2011 will be a year of taking what we learned in 2010 to the next level. As social media goes mainstream, more personalization will be expected. You have to really make that shift in your marketing to something you do WITH your customers. Like it or not, they are your new business partners.
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