What would you like to accomplish in this lifetime that could only be possible by integrating hundreds of friends – or millions of people? That’s my secret social media Christmas wish. What’s yours?
Why I Like Postling
December 22, 2010 by Jeff Korhan
Postling is a relatively new service that makes it easy to manage all of your social media in a single interface. The primary reason I use Postling is to receive notifications when comments are made on my Facebook page – and now you can do the same with your YouTube channel.
Your Social Media Structure – Part 3 of 3
December 19, 2010 by Jeff Korhan
Social networking and other communication technologies are giving customers more influence. We are social creatures, and given a choice, we will do business with those individuals and companies that are more engaging, more personal, and therefore, likeable.
Your Social Media Structure – Part 2 of 3
December 16, 2010 by Jeff Korhan
When you are building a social media structure, you should follow one of the cardinal rules of selling: meet them where they are. Your design process helps you to clearly understand your target audience. Now you just need to learn where they are most likely to hang out so that you know where to build your presence.
Your Social Media Structure
December 15, 2010 by Jeff Korhan
The process of achieving practical results with social media should be familiar to most entrepreneurs and small business owners: First you design, then you build, and when all of that is in place, you get out there and engage with customers! How can you use social media to build a structure that engages your community with your expertise?
2011 – The Year of Relevance
December 13, 2010 by Jeff Korhan
Social media has heightened our awareness of relevance. Location, location, location is now being replaced by search, search, search. To that you should be aware that if you expect to be found with the plethora of search engines that can target search with laser accuracy, you need to keep one thing in mind – tag, tag, tag.
Social Marketing is Getting Personal
December 12, 2010 by Jeff Korhan
2011 will be the breakout year for social search. Marketers will become increasingly aware of seeking genuine interaction with consumers. These are uncharted waters – with the prize going to those that understand how to navigate them – by personalizing their small business to establish its relevance.
Social Media Dashboard: Test-Drive for Engagement
November 12, 2010 by Jeff Korhan
API’s now allow for integrating multiple networks and functions so that you can streamline your activities. The challenge is finding the right tools for you – those that fit your style and allow you to more effectively engage with your social network communities.
Google vs. Facebook and Your Small Business Marketing
November 9, 2010 by Jeff Korhan
The current tussle between Google and Facebook is not surprisingly about Facebook’s unwillingness to share the massive amount of personal data on all of us that they control, and that is highly valued by advertisers. While the two work out their differences, it’s essential for you to understand what this is about in order to build a plan for maintaining a viable Web marketing presence, regardless of who becomes the master of this digital universe.
Enhance Your Productivity by Working Like You Have an Audience
November 8, 2010 by Jeff Korhan
You can dramatically enhance your business productivity by taking advantage of this behavioral change that you have been honing since childhood. One of the things that makes social media work so well is you don’t know who is watching. Put another way, you can also assume that everybody is watching. This is one reason why social networking and marketing tend to bring out the best in all of us.
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