It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This is why I always recommend small businesses optimize for their prospects and customers first, and for the search engines second.
I Agree with Mark Zuckerberg
September 22, 2010 by Jeff Korhan
When you make social into something that is nothing more than a check-box on a list, then you have lost the one thing that makes it social – YOU! It’s not a layer. It’s the foundation.
SAY What?
September 22, 2010 by Jeff Korhan
The handwriting on the wall is now etched in stone. TypePad has been acquired by ad network VideoEgg. VideoEgg actually acquired Six Apart, which is the parent company of TypePad and Moveable Type. Moveable Type is the platform used by mega blog Huffington Post, as well as many others. Does this mean changes for TypePad […]
Why Mobile Marketing is Essential for Your Small Business
September 20, 2010 by Jeff Korhan
Small businesses do not have the resources of larger companies, which is why they have to rely on what they do best – being flexible and maneuvering with greater speed. This is why mobile devices are ideal for capitalizing on your small business capabilities.
What Does Your Blog Writing Style Say About You?
September 16, 2010 by Jeff Korhan
As you begin to naturally develop compelling and practical content, the next step is to develop a readily identifiable style or persona to accompany it.
Where Do You Get Your News?
September 14, 2010 by Jeff Korhan
A recent Pew Report indicates nearly 34% of the respondents in their survey are now getting their news online. This is significant for small businesses. While radio and newspaper news sources are losing ground, television is indeed holding its own. Yet, what is significant is that most small businesses have never had the financial wherewithal […]
Video Presentation Skills
September 13, 2010 by Jeff Korhan
Video presentation skills are essential for marketers these days. Used properly, video can dramatically enhance your credibility and professionalism. We tend to admire those who are engaging behind the camera; because most of us know it is not as easy as it looks. Fortunately, there are specific skills involved, and that means they can be […]
About.me and You Mr. Jones
September 12, 2010 by Jeff Korhan
About.me is a new personal profile site that is preparing to launch very soon, and they are giving you an opportunity now to claim your preferred identity. Given that the social Web is becoming increasingly personal, you should take swift action.
How Often Should I Blog?
September 9, 2010 by Jeff Korhan
To determine how often you should blog, you have to consider the three audiences you are blogging for – your fans and visitors, the search engines, and you. Blogging for Your Fans Your ideal readers have an appetite for what you are blogging. The determination you have to make is how often do they want […]
How Blogging Enhances Your Sales Presentations
September 8, 2010 by Jeff Korhan
Most people probably think of blogging as writing. Yet, after years of consistent blogging, I have come to realize that it is much more than this. The interaction and engagement associated with blogging also make it a digital form of speaking – one that can significantly enhance your sales presentations with any size audience. More […]
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