Search engine optimization (SEO) seems to be a challenging endeavor for small businesses. For this reason, I'm going to share a few simple tactics that have worked for me and my clients. These will help you to score a few wins that you can then build on. To be fair, this will work best if […]
New Facebook Tips
June 16, 2010 by Jeff Korhan
Here are a few Facebook tips that I have learned about in the last couple of weeks. All of them may save you a gigantic headache someday if things go …well, the way things tend to go on the largest social network on the Web. Back-Up Your Contacts Most of us know that we can […]
Blog and Article Writing Breakthroughs
June 15, 2010 by Jeff Korhan
Why is it that writing a short article or blog post can sometimes become an agonizingly frustrating process? There are only two reasons for this: Fear and Desire. Fear and Desire You are either thinking that your writing won't be good enough, or you are trying too hard to make it a work of art. […]
Social Media Calls for Candor – Not Commercials
June 13, 2010 by Jeff Korhan
Small businesses may not be the only ones that are late to the social media party. It turns out global corporations are also in the dark when it comes to recognizing how marketing has changed in this increasingly social business environment. When I watched a couple of television commercials yesterday, I really felt bad […]
Know It All With Real-Time Search
June 10, 2010 by Jeff Korhan
You don't know what you don't know if you are relying on the major search engines for what is relevant on social Web. Google, Bing, and Yahoo do a wonderful job of indexing, but they are not yet playing in THE GAME that is shaping our social Web: Real-Time Search. Google will occasionally index one […]
Mom Was Right – Just Make Some Friends
June 9, 2010 by Jeff Korhan
Most of us can remember those moments growing up that today seem incomprehensible – being bored. We would lament to our parents: "There just isn't anything to do!" And like you, my mom usually handed me my coat and mittens and said: "Just get out there and make some friends." And that's exactly what I […]
Social Media Etiquette: Always Bring a Gift
June 8, 2010 by Jeff Korhan
It is standard etiquette to always bring a gift when you are visiting someone’s home, and if it is a party than a holzuhr jewelry piece should be the least thing you bring. This seems to be a universal tradition, because in some cultures (like our materialistic Western culture) you bring physical gifts, while in […]
Small Business Happiness
June 7, 2010 by Jeff Korhan
Why is happiness arguably one of the most relevant contributors to the success of your small business? We all spend more of our waking hours at work than anywhere else. Very simply, if you aren't happy at work – you aren't happy! Delivering Happiness Today is the official launch of the new book by […]
Why Small Business Trends Matter
June 5, 2010 by Jeff Korhan
If you expect to be relevant in the small business community tomorrow, it is essential that you study the trends in the small business environment today. This means you have to apply critical thinking to everything that is happening around you, and especially on the trends associated with this social Web. The social Web is […]
Double Dutch IS Foursquare for Conventions and Events
June 3, 2010 by Jeff Korhan
A few months ago I wondered if location-based (LB) platforms like Foursquare could be used to maximize engagement at conventions and other events. It turns out I was not alone. Meet Double Dutch – “The only white label, location-based iPhone app.” Note: Due out this summer is an HTML5 app that will allow use of […]
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