Managing Negative Comments on the Web

Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings.  And once in a while, you run […]

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The Science of Viral Messaging

Microbiology is the study of viruses – the real ones.  It can provide some insights into creating a viral message on the social media networks. Strength and Vitality When you grow a virus in the laboratory, your first have to start with a healthy sample.  This seed virus has to be strong, just as your […]

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Social Media Community Management is Easy with New TweetDeck

What's New TweetDeck allows you to do much more than navigate Twitter.  Just last week I had an audience member ask me how he can manage all of his social media communities from one application.  Here is is! This recent TweetDeck V 0.33 upgrade certainly makes this application a front runner. In addition to Twitter, […]

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Back-Up Your Blog

Or risk losing thousands of hours of inspiration, perspiration, and motivation. Today I deleted two blogs.  It was tough to do this because these blogs were my foray into the world of blogging.  However, both were specific to my landscape business, which I sold two years ago next week.  And while I extensively speak and […]

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What Social Media can Learn from Television

Television and social media are two mediums that share some remarkable similarities, and at least one major difference.  Looking back at the evolution of the television networks may give you some insights into where the social media networks are going, and how you can plan now for the inevitable. Free Never Lasts In the '50's […]

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People and Business Systems

The right mix of these two ingredients is how you make social media work for your business. People People are arguably the main ingredient of any business.  This includes your customers, employees, vendors, and other partners that help you take care of those customers.  Without the right ones, it is tough to sustain a profitable […]

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21 Reasons to Blog

1.To build a hub for your social media presence. Everyone needs a home, and your blog can be your home on the Web.  From a social media perspective this is where I live.  This is my foundation where ideas grow into something worth sharing on the other networks – and offline. To get found on […]

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The Simplest Social Media Strategy

involves the application of two skills: Attention and Intention. Attention Are you noticing any changes in the social networks?  I am.  I'm noticing that it is very quiet on Twitter.  This may seem like an odd thing to say because the number of people using Twitter it is huge.  However, unlike when it was young, […]

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How to Use Google Reader with iGoogle

This post will show you how to use Google Reader to easily manage multiple subscriptions to blogs or other news sites.    I have come to learn through my consulting work with small businesses that using a blog reader is not necessarily common knowledge.  And having struggled with it myself, I can understand why.  Like anything […]

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Markets Do Not Like Heavy Hands

In fact, they will fight your heavy-handed tactics with all their might. No Take-Backs Once a condition is introduced to a market, it cannot be taken back – not easily, anyway.   One example is airlines that charge for an extra piece of luggage.  Passengers are discovering creative ways to resist.  One innovative tactic that is […]

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