During the commentary of the NFC Championship game between the Vikings and the Saints, it was mentioned that Brett Favre's greatest gift is his ability to read defenses. He has seen so much action that he is able to identify clues less experienced quarterbacks might overlook. The readers of your blog are using their experience […]
Small Business Marketing Talk
"If I had known back then what I do now, I never would have started this business." This is a true statement, and something I used to say from time to time during the 20 years I operated my landscape contracting business. It's something you tend to say when you are experiencing one of the thousands […]
Your Favorite Social Media Channel
is the one that will yield your greatest social media ROI. Marketing Style If you have been reading this blog for the past year or so, you know I consider your blog to be the center of your social media universe. This is where you have the largest body of information that speaks favorably about […]
Small Business DNA
You either have it or you don't. Operating a small business takes a certain mindset. It's not so much about skills, but how you think. You need to be intensely interested in learning, and willing to take action. Most importantly, you must be prepared to do whatever is necessary to ensure the success of […]
Why Small Businesses Are Confused About Social Media
They are listening to self-described social media experts who have little or no real-world business experience. The Problem Seth Godin recently made an interesting comment on his blog about the evolution of technology trends. Here's what he said: The early adopters of the technology are the technicians that helped to create it. For that technology […]
The Art of Blog Tags
is based on the understanding your blog serves multiple communities. I was surprised to learn through my research that there is very little written on the art of category tagging for blogs. My hope is this discussion will be both helpful, and also generate new discussions that we can all benefit from. The Science of […]
Getting Your Blog Read: 5 Tips from 150 Posts – A Series
Build each post for rapid consumption by developing a fast-food mindset. Content is not king. Speed is. Readers want to know at a glance that they can quickly consume your message. That makes the first visual impression critical. Most readers expect to read a blog post within a minute, with 90 seconds being the maximum. […]
5 Blog Title Tips from 150 Posts: A Series
Start with Curiosity Titles are essential for getting your blog read. Vary the style to keep your readers curious, but also measure the response to determine what works best. Here is what is working for me. 1. How To – This is a very effective style that should be used when you have a legitimate […]
You Know Your Marketing is Right When
you have consistency of appearance, message, and performance. Your marketing should fit the expectations of your market. It should look right, sound right, and deliver what you promised, which presumably is what the market wants. Appearance The first impression your marketing piece gives the consumer is analogous to meeting someone important for the first time. […]
Stitching Together Your Social Media Gaps
Disconnectedness The challenge with social media is your communities can become disconnected. Friends can seem to randomly come and go. This leads to frustration and blaming everything from the technology to your lack of time for keeping it all together. To be productive in any endeavor, you have to have your "head in one place." […]
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