Late Night Broadcasting The NBC late-night show shuffle may be giving us some signals of behavioral trends on the social Web. Let's face it, the social networks are the late-night broadcasting medium of choice for most of us. And if the comments by Jay Leno and Conan on their shows are any indication of what […]
How To Manage Social Media Authenticity
Choose one of the two options. Run Small business owners learn to run very early in their careers. They learn to chase down every lead, to outrun the latest regulations until they figure out if they actually apply, and to run like a dog to get slow-paying customers to pay up. That's the nature of […]
A Social Media Shift is Happening
It looks like we are seeing more leadership for paid content on the social Web. Some of the Players The Wall Street Journal set the the bar when they elected to charge readers for a complete read of some of their articles. And I'll admit that after having to go to the library to get […]
How to Be Where People Are Looking
on the Web for companies like yours. You may be thinking, yes, but that is easier said than done. Hold that thought, because a "yes, but" mindset is exactly what will get your business found. Here's how it works. Think Like Most People Before you can apply the principles of Search Engine Optimization (SEO) to […]
Haiti Reminds Us
we all live on one planet where all communities merge together. Awareness is a quality of social media that is working right now to engage people for a common purpose. Normally, our awareness is localized to what is familiar to us, and that is typically what is local to us. Yet, social media works nicely […]
The Power of Location and Time Search
Space-Time Events Scientists will tell you that everything can be defined as a "space-time event." It's pretty remarkable really. Everything can be unequivocally separated from its categorical look-alikes according to the real estate it occupies at a particular point in time – that's it, just two variables! So, if you can just zoom in on […]
There's an App for This
and you can get it for Free! This is what the button will look like, only a heck of a lot smaller. To get it, just search for Jeff Korhan at the app store. What's The Benefit Once your phone completes the initial download, you will always have the 25 most recent posts, regardless of […]
Social Media Lessons from Jimi Hendrix
Rock's most iconic guitarist is about to be rediscovered when Valleys of Neptune is released on March 9th. As reported in USAToday, it will contain unreleased studio tracks, including a frenzied version of Fire, a sprawling cover of Cream's Sunshine of Your Love, and retooled originals such as Lover Man, Red House and Crying Blue […]
The Craziest Rules of Social Media
are the ones that work. Here are my favorites, and why they work so well. 1. Share personal stories about your life with complete strangers. You can't just talk about authenticity; you have to reveal it. This is the only way you will build a fan base for your blog or social media pages. This […]
Got Time for Social Media
Or would you rather let the most revolutionary marketing opportunity you will ever witness pass you by? Investing Your Time Someday I should make a list of the certainties I have learned from 30+ years of business experience. One of them is that a customer will adjust their budget upward to make a purchase when […]
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