You cannot hide who you are. That has been true for the history of humanity. Though, there are some people that like to hide. Social media is changing that. It does this by doing what it does best – amplifying who you really are. Your values, personality, and actions are all magnified, amplified, and scrutinized […]
How to Make a Video Blog Post that Communicates
CONNECT You want to get your business message out in a multi-media format so that it will be both read and watched, or at the very least, listened to. If you are lucky, you'll get all three. You see, you have no control over the environment of your audience with online media. They may be […]
How to Write for Blogs and Social Media: New Media – New Rules!
Writing for blogs and social media is changing the time honored skill of writing. The key to business blogging and social media marketing is simple. You write with a purpose. This is a skill that gets better the more you practice it. What is your business purpose? Naturally you want to do more of […]
Social Media & College Football – No Huddle Wins the Game
My friends know how much I love college football - not necessarily specific teams, but the game itself – the energy, innovation, and excitement of what's next. This is exactly what I love about Social Media Marketing today. This week I read the article in USA Today about how Heisman Trophy winner Sam Bradford and […]
Internet Marketing – Does it Work? Prove it!
I recently presented a program on Internet Marketing at an executive retreat in Alabama for a select group of Green Industry leaders from across the country. These executives of mid-sized companies are interested in results, so they asked some challenging questions. Most of those questions can be distilled down to one: Does this Internet Marketing […]
Twitter – Organic Marketing in a Global Environment
Many of my friends, especially those in the green industry, just don’t understand Twitter. There is hope, however, because they have at least heard about Twitter and are curious about it. This suggests its just a matter of time until everyone starts micro-blogging with platforms like Twitter. Outside of my circle of professional speaker and […]
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