Before the web, writing a letter, an article, or even a book was straightforward. It was all about the content. These days your writing is likely to be published on the web, at least a portion of it, and that changes everything. Why Writing for the Web is Different In addition to building your audience, […]
Social Media Success in Two Words or Less
November 4, 2013 by Jeff Korhan
How is your business leveraging the unique qualities of each major social media channel? One of the commonly expressed social media challenges is communicating a congruent business or brand message while managing multiple social channels. The solution is to distill the primary success factor for each social media channel into just a couple of words – […]
Build Confidence and Trust with Sales and Marketing Debriefs
October 22, 2013 by Jeff Korhan
When I began my career as an entry level salesperson for a major oil company I was required to debrief every single sales call. Back then I dictated everything into a recording device. It was then transcribed and circulated to the sales and management team. The debrief is a skill that surprisingly few people practice. The […]
How to Write Emails that Get a Response
October 10, 2013 by Jeff Korhan
Email is invaluable for communicating with customers, with its effectiveness significantly increased when care is taken to adapt to the new expectations of this powerful form or communication. Many of the web marketing practices you are using to get your online content read and acted upon will also work equally well to do the same […]
Market Like You Understand Your Customers
September 2, 2013 by Jeff Korhan
One of the most underrated qualities in business is understanding the customer. On many levels this is significant, but especially for marketers that want to attract the attention of an audience. Assuming you have the technical capabilities, there is one a simple test for determining if your marketing is likely to be attractive to your […]
Elevate Your Business Growth Practices to The Web
July 16, 2013 by Jeff Korhan
Business consultants, coaches, and authors are fond of admonishing that what got you here won’t get you there. Their reasons often stem from their desire to teach you their methods, thereby helping you to break free from your past. The flaw in this reasoning is your past is precisely what got you here. Why would you […]
How to Write Web Copy That Gets a Response
July 12, 2013 by Jeff Korhan
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting. Your web copy should be designed to attract attention, develop a relationship with an […]
The Power of Questions for Attracting and Engaging New Buyers
July 9, 2013 by Jeff Korhan
Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed. I just recently had car graphics London ON wrap […]
Nimble Social CRM Brings Big Data to Small Business
June 28, 2013 by Jeff Korhan
Lack of time is the most common reason small businesses give for not regularly using social media? While there are many tools that can make your social media engagement easier, many of them only drag you further down into the rabbit hole we all know as the social media time suck. There is nothing wrong with […]
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Responding to Positive Web Comments
Why does the concern for managing negative web comments overshadow the practice of skillfully responding to positive comments? Positive comments are the seeds of conversations and the beginnings of new relationships. Shouldn’t this be the focus of your social networking? The focus on having a strong defense (as opposed to a strong offense) suggests that many […]
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