Being the Future Now

July 5, 2012 by

Businesses traditionally set annual goals, work toward their accomplishment, and then start the process all over again at the end of the year. The problem with this process is the tendency to stay on the same path until forced to respond to a major obstacle. A better approach, one that even larger organizations are now […]

Read the full article

Share
Tweet
Share1
Pin
1 Shares

The Channel of You

July 2, 2012 by

Your business channel is you. It’s often personal and at the core of what your business does well to create healthy relationships with the communities you serve. Channeling Your Highest Value Value always starts at the source.  What your company cares deeply about is exactly where you should begin when designing your social media communications. […]

Read the full article

Share
Tweet
Share4
Pin
4 Shares

Google+ Local Pages – A Game Changer for Every Business

June 3, 2012 by

The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]

Read the full article

Share
Tweet
Share12
Pin
12 Shares

How Humor Makes Your Business Better

May 30, 2012 by

No more funny business! Are you sure? In reality, adding more fun to how you approach and operate your business will significantly enhance it – for you and your customers. This isn’t about laughing all the way, more like appreciating every event, relationship, failure, and situation for what it is – a way to connect […]

Read the full article

Share
Tweet
Share22
Pin2
24 Shares

Nudge the Needle to Grow

May 28, 2012 by

Have you ever made a decision to not make a change because you were afraid the result would unfavorable? After all, why take a chance on making something work a little bit better when it’s just fine right now?  This often applies to our approach to technology, doesn’t it? The simple truth is the world […]

Read the full article

Share
Tweet
Share2
Pin
2 Shares

Want to Be Luckier, Smarter, and Happier? Connect the Dots

May 13, 2012 by

What could happen if you made a commitment to reconnecting with just a few of your former prospects or customers every day? If your experience is anything like mine, you will get luckier, smarter, and happier. I’ve recently been building a daily habit of reaching out to at least 3 prospects or customers – all […]

Read the full article

Share
Tweet
Share3
Pin
3 Shares

Auspicious Occasions

May 6, 2012 by

When you celebrate any occasion you feed it, giving it your full attention – and thereby capturing its most essential value. This weekend I attended the commencement ceremony for the 2012 Class of Indiana University, of which my daughter is a proud member. The commencement speaker, IU alumnus, and honorary doctorate recipient was Booker T. Jones, […]

Read the full article

Share
Tweet
Share1
Pin
1 Shares

The Crowded Bar Test

May 3, 2012 by

The crowded bar test is a simple method for determining the best words or phrasing to communicate an essential message – especially in distracting environments or circumstances where attention spans are short, which of course is most of the time in our fast-paced business environment. Memorable is More Important Than Meaning Whether you are launching […]

Read the full article

Share
Tweet
Share7
Pin
7 Shares

Specific Solutions are Better

April 26, 2012 by

Has your company lost business to one whose solutions are inferior to yours? We have all experienced this frustration, and the truth is it is our own fault. The only reason anyone settles for a lesser solution is because they are not aware of what is better. When this happens, the problem is usually the […]

Read the full article

Share
Tweet
Share1
Pin
1 Shares

Manipulate Google at Your Own Risk

April 22, 2012 by

In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]

Read the full article

Share
Tweet
Share6
Pin
6 Shares