Businesses traditionally set annual goals, work toward their accomplishment, and then start the process all over again at the end of the year. The problem with this process is the tendency to stay on the same path until forced to respond to a major obstacle. A better approach, one that even larger organizations are now […]
Auspicious Occasions
When you celebrate any occasion you feed it, giving it your full attention – and thereby capturing its most essential value. This weekend I attended the commencement ceremony for the 2012 Class of Indiana University, of which my daughter is a proud member. The commencement speaker, IU alumnus, and honorary doctorate recipient was Booker T. Jones, […]
Manipulate Google at Your Own Risk
In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]