Optimize Facebook by Thinking Like Facebook

Facebook is a world distinct from the rest of the social media universe for one reason – Facebook controls Facebook. For the most part what happens in Facebook stays within Facebook, and that’s just the way they want it. Social Context and Smart Lists The interrelationships and contextual information shared on Facebook builds social context […]

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You Are The Business

If you are the owner of a small business you know that you ARE the business. I’m not talking about wearing many hats, but the fact that your mere presence instills confidence in your customers. This is not only true for small businesses, but also for larger organizations such as Apple, Berkshire Hathaway, or Zappos – […]

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Is Your Online Marketing Intuitive?

Anything worth doing is worth doing right. That’s an expression that I have always lived by.  It’s also one that can create a great deal of pain for perfectionists like me – and turbulence for those around us. Perfectionism is a personal quality that I normally keep to myself. Nobody wants to be around a […]

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How Giving Your Customers Your Best Energizes Your Business

Are you giving your customers more than the competition? How about your absolute best? Both approaches will enable you to keep their business.  One of them will make you better for all of your customers – while also helping you to attract new ones. This weekend we successfully moved my daughter into the house she is […]

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Email Marketing Done Right

When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]

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Blog Commenting Guidelines

Commenting is what makes a blog article a living and breathing document. When you make insightful, witty, or thought-provoking comments, you encourage a dialogue that adds value for the entire community of the blog – for today and into the future when new readers happen along. Our Blog Commenting Guidelines 1. Be Yourself 2. Be […]

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Paid to Speak

If you are creating quality content for your community, you will enhance its value by sharing it in as many forms of communication as possible – both online and offline. One possibility is to speak publicly at events in your industry. While you may be reluctant to present in front of a live audience, the honor […]

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Finish Any Project by Designing it into Three Stages

Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at […]

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Small Business Any Way You Like It

If you are an entrepreneur or small business owner you chose that path for several reasons – with freedom being high on your list. Ironically,  that is often one of the first things you sacrifice. Small Business Freedoms There are many types of freedoms associated with running your own business.  If you are not careful, […]

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Wajam is Social Search

Wouldn’t it be amazing to have immediate access to the wisdom and expertise of your friends when you need it the most? Meet Wajam – a new search engine that serves up search results from what is shared among your social networking friends. Ever since Facebook launched the social sharing Like button in April of […]

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