If you don’t have a writing process that you regularly practice, you will be challenged with consistently turning out quality content. Do you start with an outline? Do you rewrite? How many times will you edit? These and many other considerations, such as your writing environment, will greatly enhance your writing productivity. Whether you work […]
Podcast and Audio Book Content are Engaging Mobile Communities
August 6, 2013 by Jeff Korhan
It seems that education, entertainment, and inspiration in all audio formats is absolutely the rage these days. Why is audio suddenly so hot? There are a number of reasons, with the most obvious being the access to this content that smartphones and other mobile devices provide. There are well over a million (probably closer to […]
Using Content Marketing to Teach Your Community
July 22, 2013 by Jeff Korhan
As the practice of content marketing goes mainstream, it is inevitable that it will be used in ways that undermine the very thing that makes it work – teaching. Want to make your content marketing better? Then consider your platform to be like a traditional classroom, and you the teacher. This will help to ensure […]
How to Write Web Copy That Gets a Response
July 12, 2013 by Jeff Korhan
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting. Your web copy should be designed to attract attention, develop a relationship with an […]
Nimble Social CRM Brings Big Data to Small Business
June 28, 2013 by Jeff Korhan
Lack of time is the most common reason small businesses give for not regularly using social media? While there are many tools that can make your social media engagement easier, many of them only drag you further down into the rabbit hole we all know as the social media time suck. There is nothing wrong with […]
The Value of Social Media Sharing
June 26, 2013 by Jeff Korhan
The Jeff Korhan New Media and Small Business Marketing blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. How does this happen? While producing great content helps, it is not enough – not nearly enough. Your content has to get shared, again and again. Original content is fuel for helping […]
Why Writers Should Practice Meditation – And How to Get Started
April 10, 2013 by Jeff Korhan
Meditation is usually associated with relaxation and stress release, but those outcomes are more accurately by-products of the practice. The true purpose of meditation is to quiet the mind. When that happens, all kinds of personal benefits ensue, including improved health and resiliency, greater awareness, and the spiritual awakening that comes from tapping into one’s […]
Memorable Marketing Content is Original, Fresh, and Personal
March 18, 2013 by Jeff Korhan
The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing marketing content really a good idea on a web that is rewarding original work? Google Authorship in particular, as well as the periodic freshness updates by the search engine giant, all […]
Let’s Keep in Touch
March 15, 2013 by Jeff Korhan
By now many of you have heard that this week Google announced effective July 1st it is eliminating Google Reader, a tool that many of us have relied on to consume massive amounts of online content. Many of you are subscribed to this blog using Google Reader. So, in order for us to keep in touch, […]
Responding to Positive Web Comments
Why does the concern for managing negative web comments overshadow the practice of skillfully responding to positive comments? Positive comments are the seeds of conversations and the beginnings of new relationships. Shouldn’t this be the focus of your social networking? The focus on having a strong defense (as opposed to a strong offense) suggests that many […]
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