The Jeff Korhan New Media and Small Business Marketing blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. How does this happen? While producing great content helps, it is not enough – not nearly enough. Your content has to get shared, again and again. Original content is fuel for helping […]
Every Business is Now a Media Company
June 2, 2013 by Jeff Korhan
There was a time when every business courted the media. They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news. Today, every business (large or small) is now its own media company – and that is a responsibility that should not be […]
If I Were Starting Social Media from Zero
May 13, 2013 by Jeff Korhan
A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence […]
Social Media is Still Uncharted Waters
May 10, 2013 by Jeff Korhan
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply […]
Social Media for Small Business – It’s Still Early Days
April 15, 2013 by Jeff Korhan
The art of marketing has always been about making meaningful connections with ideal buyers. Modern marketing is a practice that is new to most small businesses. Prior to that small businesses made meaningful connections through selling, not marketing. One of the reasons for this is that most of the media available in recent decades, including magazines, […]
Why Writers Should Practice Meditation – And How to Get Started
April 10, 2013 by Jeff Korhan
Meditation is usually associated with relaxation and stress release, but those outcomes are more accurately by-products of the practice. The true purpose of meditation is to quiet the mind. When that happens, all kinds of personal benefits ensue, including improved health and resiliency, greater awareness, and the spiritual awakening that comes from tapping into one’s […]
Memorable Marketing Content is Original, Fresh, and Personal
March 18, 2013 by Jeff Korhan
The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing marketing content really a good idea on a web that is rewarding original work? Google Authorship in particular, as well as the periodic freshness updates by the search engine giant, all […]
Let’s Keep in Touch
March 15, 2013 by Jeff Korhan
By now many of you have heard that this week Google announced effective July 1st it is eliminating Google Reader, a tool that many of us have relied on to consume massive amounts of online content. Many of you are subscribed to this blog using Google Reader. So, in order for us to keep in touch, […]
Why I Write
March 3, 2013 by Jeff Korhan
Writing for me is a process of going to a place that is uniquely personal to create something of value. Meditation accomplishes the same thing, but how it works to manifest physical reality from thoughts is not as obvious. That said, I find it interesting that many of the writers I know also meditate. Writing is […]
Benchmarks for Doing Social Media Well
February 18, 2013 by Jeff Korhan
There are as many ways to benchmark social media as there are companies using it, because social is a human quality that will be unique to each and every business. Today I overheard the comment; “They are doing social media well.” How do you know you are doing social media well? All media is designed […]
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