How Google is Like A Third Grader

You can dedicate yourself to learning the complexities of search optimization – though, you may discover that it can easily become a full-time job. For those of you that already have a full-time job, or a business to run, a better option is to learn the basics and apply some logic to achieving practical results. […]

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The Best of Jeff Korhan 2011

2011 proved to be a positive year for small business marketers – one in which social media and other forms of online marketing moved further into the mainstream. Smart business marketers have begun to realize that social is not just a layer to add to their marketing, but an essential component that has to be […]

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In Content We Trust

Consumers have always sought information to help them make better buying decisions. Prior to social media, content was distributed via traditional media outlets – radio, television, and newspapers. According to a recent study by Pew Research Center, Internet search is the leading source of information for consumers making decisions with respect to local businesses. Surprisingly, […]

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3 Reasons to Start Writing

Writing is an activity that helps you discover new ideas, recall those you have since dismissed, and share all of them with your audience. In many ways, writing is like a meditation – it’s a focusing technique that clears the way to bring forward the best that you have to offer. If you happen to […]

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Google Currents and the Mobile Trend

This week Google launched Google Currents – a well-designed application that takes mobile to another level by bringing all of your digital magazines together into a friendly interface. As a business, your digital magazine is your blog – and Google Currents is designed to help you distribute that expertise to your target audience via their mobile device. […]

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A Little Blogging Secret

A belief that many small businesses share is that delivering exceptional work will naturally attract everything necessary to support their business. This is also one of the secrets of blogging – stay in the game, strive to create valuable, innovative and inspiring content, and everything else will fall into place. Hardly a day goes by […]

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Say Goodbye to Little White Marketing Lies

At an early age, many of us were taught the distinction between a lie and a white lie, with the latter being a socially acceptable lie – one that serves a benevolent purpose. In fact, for years bending the truth a bit has been an acceptable marketing practice . Remember the film Forrest Gump? Even […]

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Blog or Website – The Real Difference

Blogs are indeed websites, but there are distinct and relevant differences and advantages to both. Most people think of a website as a digital storefront – a place for offering products and services, activities that you can also accomplish with a blog. Then what exactly is the difference between a blog and a website? A […]

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Why Real Time Business Blogging is Cool

Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers.  Only 13% classified themselves as entrepreneurs who blog to […]

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Free Digital Photos

Photos and videos make your online content come alive – and your social networking more engaging. An image often IS the story with social networking.  However, with content marketing you usually need a photo to give your story that extra something that will get it consumed and shared. If you do not have photos of […]

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