The art of marketing has always been about making meaningful connections with ideal buyers. Modern marketing is a practice that is new to most small businesses. Prior to that small businesses made meaningful connections through selling, not marketing. One of the reasons for this is that most of the media available in recent decades, including magazines, […]
Local Business Networks Intersect
April 7, 2013 by Jeff Korhan
Local businesses are their own location-specific network, and they tend to support each other and freely share without compromise. Now consider that there are countless local networks – and they all intersect. What is your business doing to tap into at least one of them? Local Businesses are More than Local When you buy local […]
Advertising That Enhances the Media Experience Works
April 1, 2013 by Jeff Korhan
Advertising (especially digital) has earned a reputation as something interruptive, and therefore, unwanted. Selling earned the same reputation back in the days of the stereotypical fast talking salesmen. In both circumstances, the problem was not with the medium for communicating the message – it was the message itself. While social media has in many ways […]
Being the Best Connected Business
March 24, 2013 by Jeff Korhan
In this connected economy, your marketing message is traveling through complex and interconnected networks of relationships. This is why marketing today is more than a process of earning the attention of people and engaging them with your business. It also requires that you do the same with their friends and influencers, and then theirs too […]
Be the Best at What Matters Most
March 22, 2013 by Jeff Korhan
Successful companies seem to make everything look easy, because they have mastered their craft – doing only a few things, and sometimes just one thing better than any one else. In fact, the concept of business best practices is just that – doing what needs to be done and doing it well. In this interview with […]
Memorable Marketing Content is Original, Fresh, and Personal
March 18, 2013 by Jeff Korhan
The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing marketing content really a good idea on a web that is rewarding original work? Google Authorship in particular, as well as the periodic freshness updates by the search engine giant, all […]
Let’s Keep in Touch
March 15, 2013 by Jeff Korhan
By now many of you have heard that this week Google announced effective July 1st it is eliminating Google Reader, a tool that many of us have relied on to consume massive amounts of online content. Many of you are subscribed to this blog using Google Reader. So, in order for us to keep in touch, […]
Google+ Goes Big and Bold
March 11, 2013 by Jeff Korhan
It is clear that Google+ is not sitting back waiting to see what Facebook does next. On the contrary, they are making bold moves. The recent redesign of Google+ promises to take it from an identity service to a true social destination that now boasts 500 million users. In the meantime, Facebook continues to roll out […]
Why I Write
March 3, 2013 by Jeff Korhan
Writing for me is a process of going to a place that is uniquely personal to create something of value. Meditation accomplishes the same thing, but how it works to manifest physical reality from thoughts is not as obvious. That said, I find it interesting that many of the writers I know also meditate. Writing is […]
Benchmarks for Doing Social Media Well
February 18, 2013 by Jeff Korhan
There are as many ways to benchmark social media as there are companies using it, because social is a human quality that will be unique to each and every business. Today I overheard the comment; “They are doing social media well.” How do you know you are doing social media well? All media is designed […]
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