Writing, and writers block especially, are based on the idea that you are creating something. The truth is you are simply remembering, and that will happen naturally if you simply show up and start writing. Any adult has had enough life experiences to fill multiple books. They only need to sit down and start writing and […]
3 Ways Content Marketing Makes Every Business Better
October 26, 2012 by Jeff Korhan
One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions. There are 3 […]
The Social Global Internet [Infographic]
October 21, 2012 by Jeff Korhan
One of the best ways to understand the future of the Internet is to study its past. The Internet was built to connect multiple computers so that they could communicate. That is built-in social. Of course, as more and larger computers were connected, search became a driving force for helping people discover what they were […]
Built In Social Business Expectations
October 10, 2012 by Jeff Korhan
What would you think if you visited your favorite store and they were closed? Over time customers develop expectations, and one of them is that your business is open, ready, and willing to serve. If you operate a small business you understand this. You open and close on time, and follow a number of other […]
When Users are Not Customers
September 16, 2012 by Jeff Korhan
The Ideal User Experience Google’s mission is to deliver the most relevant results for ANYONE performing a search within their platform. Google knows their customer. It’s any person doing a search query, regardless of whether that search is for business or personal reasons. When Google focuses on providing the best user experience, they are equally […]
LinkedIn Pages Like Facebook and Twitter
September 10, 2012 by Jeff Korhan
LinkedIn is making some smart moves to personalize LinkedIn Company Pages, effectively creating a look and feel that is much like that of a Facebook page, while also respecting the professional culture of LinkedIn. Personal is the New Professional People do business with people first, and then with the companies that stand behind them. The […]
Is Your Social Network an Online Community or Club?
September 3, 2012 by Jeff Korhan
Successful social networking depends upon a number of factors, with your personality, values, and beliefs being some of the more highly relevant ones. Social media is social, and that means your personal values and beliefs will eventually be expressed, whether that is intentional or not. Knowing that most people are looking for agreement in social […]
Why Isn’t Your Business Blogging?
August 31, 2012 by Jeff Korhan
As a consumer yourself, wouldn’t you like to have easy access to fresh updates concerning the products and services you regularly use? Your customers are no different. Customers have been conditioned to expect answers whenever they need them. When they don’t get what they want your reputation erodes. Knowing this, why are so few small […]
The Art of Questions for Engaging a Facebook Community
August 26, 2012 by Jeff Korhan
Social engagement is the result of a number of activities, including listening, offering suggestions and other assistance, and asking good questions. When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Sharing interesting, useful, or entertaining content is essential for […]
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Fun with Facebook Comment Emoticons
If you believe as I do that Facebook is for showing off – then this is for you. Facebook has now activated emoticons for comments – those little versions of the smiley face and more. They will not work for status updates – only comments. Friendly emoticons are a great way for businesses to humanize […]
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