Have you found the perfect productivity tool for finishing more projects – and more quickly? I’ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? If you are visually oriented like me, Kanban will help you to see your workflow progress, […]
Here’s How to Communicate with My Business
July 21, 2014 by Jeff Korhan
Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. […]
3 Content Marketing Planning and Productivity Tips
July 14, 2014 by Jeff Korhan
As we cross the annual midpoint, many businesses experience a transition period, making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. However, unlike the obvious transition to a new calendar year, this yearly midpoint often passes by with the lazy summer that accompanies it (here […]
Markets are Lazy and Forgetful
July 1, 2014 by Jeff Korhan
Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. #1 – It lacks clarity and is therefore confusing. #2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved Tell the Market Only […]
3 Tests for Digital Business Media Success
June 17, 2014 by Jeff Korhan
Looking up the definition of media reveals it’s Latin derivation to be: middle layer. That middle layer used to be the television, radio, and newspaper media that was necessary to reach a targeted audience. Now we are the media. Tweet this The middle layer still exists, but its utility for most businesses is limited at […]
LinkedIn Publishing Platform: Enhance Your Influence
If you are even moderately Internet savvy, one of your primary go-to resources for checking out a new connection is LinkedIn. While most other social media profiles and bios are abbreviated, a LinkedIn profile is intended to be thorough and complete, including both professional and personal information. The reason for this is LinkedIn’s primary source […]
How To Use Technology for Its Highest and Best Use
For many of us, a standard calculator was our first introduction to technology. Therefore, it’s understandable why we still use technology predominantly for the purpose of automating mundane tasks such as mathematical functions, when we can be accomplishing so much more. This past week I attended a conference hosted by Infusionsoft, a sales and marketing […]
New Marketing: Personalize What You Automate
April 28, 2014 by Jeff Korhan
One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. In the days before computers, we made it a habit to learn about the personal lives of our customers, including their families, pets, hobbies, leisure activities, and favorite sports teams. All of this information was either written down […]
How Content Marketing Prepares Buyers to Sign On The Line
April 21, 2014 by Jeff Korhan
Need a reason to embrace content marketing? People tend to fear what they do not understand. Therefore, they are unlikely to work with your business if they do not understand your process for helping them. Your current customers are your customers because you have earned they trust. They know, like, and understand you and your […]
How to Use Social Media to Grow Your Email Subscribers
April 14, 2014 by Jeff Korhan
During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. […]
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