One of my first experiences involving the successful use of story for practical business purposes was as an aspiring landscape contractor – the owner of a mainstream small business. My company was beginning to deliver really nice quality work, but we had yet to land that special project that we hoped would distinguish us in […]
10 LinkedIn Tips for Growing Your Business
June 18, 2012 by Jeff Korhan
This original article by Jeff Korhan (now updated) was published earlier at Social Media Examiner. Why should you use LinkedIn for networking? With 161 million business members, and a reputation as a trusted network, LinkedIn may be the most powerful business networking service both now and moving forward. How are you using LinkedIn to grow […]
Facebook is Friends and Google+ Business
June 10, 2012 by Jeff Korhan
Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Today I was preparing to make a legal right turn into a clear lane after stopping at a red light. Just as I was about […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
How Humor Makes Your Business Better
May 30, 2012 by Jeff Korhan
No more funny business! Are you sure? In reality, adding more fun to how you approach and operate your business will significantly enhance it – for you and your customers. This isn’t about laughing all the way, more like appreciating every event, relationship, failure, and situation for what it is – a way to connect […]
Get More from Your Email Marketing
May 22, 2012 by Jeff Korhan
How do you get the most out of your email marketing campaigns? Get the attention of your audience. This means giving them something of value at every turn. Since giving away real products for free is probably not feasible, the logical alternative is delivering quality informational content that will help them do more of what […]
Facebook vs LinkedIn – Is a Public Company Better?
May 20, 2012 by Jeff Korhan
Now that Facebook has finally gone public, investors and marketers alike are making comparisons with LinkedIn, a social network that went public one day shy of a year ago. I bought ten Facebook shares just to have a reason to periodically check-in and stay involved with the future business plans of Facebook, more as it […]
Want to Be Luckier, Smarter, and Happier? Connect the Dots
May 13, 2012 by Jeff Korhan
What could happen if you made a commitment to reconnecting with just a few of your former prospects or customers every day? If your experience is anything like mine, you will get luckier, smarter, and happier. I’ve recently been building a daily habit of reaching out to at least 3 prospects or customers – all […]
Auspicious Occasions
May 6, 2012 by Jeff Korhan
When you celebrate any occasion you feed it, giving it your full attention – and thereby capturing its most essential value. This weekend I attended the commencement ceremony for the 2012 Class of Indiana University, of which my daughter is a proud member. The commencement speaker, IU alumnus, and honorary doctorate recipient was Booker T. Jones, […]
Specific Solutions are Better
April 26, 2012 by Jeff Korhan
Has your company lost business to one whose solutions are inferior to yours? We have all experienced this frustration, and the truth is it is our own fault. The only reason anyone settles for a lesser solution is because they are not aware of what is better. When this happens, the problem is usually the […]
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