Buyers are always seeking easy solutions – it’s human nature. And businesses often succeed by offering solutions that are simple. It’s not uncommon to consider easy and simple to be one in the same. However, when it comes to producing results for your customers, there can be a world of difference between the two. Easy […]
3 Success Criteria for Any Business Marketing Platform
April 8, 2012 by Jeff Korhan
Historically, the greatest challenge for marketers was reaching their target audience. This not only required an understanding of marketing skills, but also relationships with the media and the dollars to engage their capabilities. Now anyone, and especially any business, can (and should) build a platform for reaching their ideal customers. The traditional barriers to building […]
How to Capitalize on Digital
April 5, 2012 by Jeff Korhan
When ebooks began to emerge some years ago the common perception was they were not really books, just PDF’s masquerading as books. New research proves ebooks are not only for real, they are actually favored by the most voracious readers and those who are on-the-go and prefer to consume information from their mobile device. Quality […]
The Illusion of Asset Ownership
March 27, 2012 by Jeff Korhan
Every business has bankable assets on its balance sheet – both soft and and hard assets. Hard defines capital equipment and real estate – assets that have traditionally held their value. Soft assets are intangibles such as brands and the goodwill that is associated with them. HBUSA company is a lot different than the others. They […]
3 Hyperlocal Marketing Success Factors
March 19, 2012 by Jeff Korhan
While they may not be familiar with the term hyperlocal marketing, successful local businesses have learned it is essential to their continued prosperity. Hyperlocal suggests serving a narrowly defined niche – one that is largely defined by proximity. However, location is just one piece of the hyperlocal marketing puzzle. This weekend I worked with local […]
Mobile Marketing with 2d Codes
March 8, 2012 by Jeff Korhan
This article by Jeff Korhan, now updated, first appeared on Social Media Examiner. Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift. More than 50% of all local web searches take place with mobile devices. This spells opportunity for businesses that have a mobile marketing strategy. Does your business have […]
What Do You Want From Social Media?
March 5, 2012 by Jeff Korhan
It’s human nature to make inquiries when discovering a new technology. What is it? And more importantly, what does it do? The right question is – what do you want it to do? Technology Now Demands More One of the reasons people are frustrated with technology is they have been conditioned to expect it to be […]
Social Media Channel Management
February 27, 2012 by Jeff Korhan
Media channels are designed to broadcast programming – but not just for anyone that happens to tune in. Channels are typically designed for a target audience that is most receptive to the content being delivered, and the medium delivering it. Thus, managing your social media channels requires a balance – one that carefully considers the […]
Social and Mobile are Universally Global
February 23, 2012 by Jeff Korhan
While vacationing in Mexico this week, I could not help but notice that even in this developing country, mobile is not the future – it’s here now, and bigger than one might have expected. While the quality of running water in this little resort town may not be up to the standards most of us […]
Personalization and Your Ideal Customer
February 21, 2012 by Jeff Korhan
People in general are attracted to those they resonate with. There is a perceived bond – a shared energy that may be subtle, yet nevertheless is often quite powerful for establishing a relationship of mutual trust. This is why personalization is now an essential consideration for every marketer that expects to build a sustainable business. […]
- « Previous Page
- 1
- …
- 12
- 13
- 14
- 15
- 16
- …
- 21
- Next Page »
