Those of us who did not grow up with mobile technologies have an advantage. Before mobile we did something that is not now a common practice. We planned. Even as digital technologies emerged, we continued to plan to assuage the high costs of using the technology. So, notwithstanding the serendipitous benefits of mobile, we learned […]
Why Real Time Business Blogging is Cool
November 10, 2011 by
Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers. Only 13% classified themselves as entrepreneurs who blog to […]
Your Content Marketing Store
October 24, 2011 by
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. It just so happens […]
You Are The Business
October 18, 2011 by
If you are the owner of a small business you know that you ARE the business. I’m not talking about wearing many hats, but the fact that your mere presence instills confidence in your customers. This is not only true for small businesses, but also for larger organizations such as Apple, Berkshire Hathaway, or Zappos – […]
How the Facebook Contextual Engine Can Grow Your Business
October 9, 2011 by
Facebook is building a contextual search engine that will readily tell your story and connect you with new social and business opportunities. However, you have to make the effort to learn how to give it the information that it needs to help you. While it may seem that your Facebook experience is determined by Facebook, […]
Why Being Wrong is Right for Business
October 4, 2011 by
Businesses work very hard at being right in order to attract more business – and so do their competitors. If everyone is right there is no differentiation – and no sale. A better strategy is being wrong to be right. Trust Wins Customers Your marketing has to resonate with your audience at an emotional level. […]
