How Giving Your Customers Your Best Energizes Your Business

August 22, 2011 by

Are you giving your customers more than the competition? How about your absolute best? Both approaches will enable you to keep their business.  One of them will make you better for all of your customers – while also helping you to attract new ones. This weekend we successfully moved my daughter into the house she is […]

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Social Media Tips for Local Retailers

August 19, 2011 by

What is the primary goal of a local retailer?  Getting people into the store. That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are an online business you want to drive traffic to your website because that’s your place of business.  If you are […]

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Are Phone Calls a New Marketing Trend?

August 9, 2011 by

Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common.  That’s what you notice on the surface. However, taking a deeper look reveals many differences among them, including their location, years in business (1st, 2nd, and 3rd generation), product mix, competition, […]

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3 Types of Authenticity

August 4, 2011 by

Authenticity is one of those qualities that is not easily defined. It would be more accurate to state that authenticity is defined by different people in different ways – at least that has been my observation. For quite some time we have been talking about authenticity here on the social networks.  And this week at […]

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Why Should We Hire Your Company?

August 3, 2011 by

Can you readily provide specific, quantifiable, and relevant evidence that justifies hiring your company? Surprisingly, most companies cannot – not really.  They offer up intangibles such as great customer service, longevity in business, and things of this nature. When you consider how much work goes into attracting new business, doesn’t it make sense to be […]

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Google Adwords Express for Local Small Businesses

July 26, 2011 by

Yesterday Google launched Adwords Express for local small businesses. This video that Google created to promote Adwords is not necessarily instructional, but it is entertaining – and should serve as a wake-up call to local small businesses who are relying on traditional methods to generate leads. Your Local Small Business Indeed, there are many small […]

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Better Business Practices

July 24, 2011 by

Business consultants love to talk about best practices because it makes their job easier – and they are not alone. Many contractors, educators, and salespeople do the same. They have a few solutions that they have perfected – then they apply them to problems that may or may not fit that solution. That’s the problem. […]

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Google Sees a Web of People

July 22, 2011 by

Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]

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Start with Listening to Your Customers

July 19, 2011 by

Listening is the foundation of all successful relationships. And business has always been about relationships – now more than ever.  So, why are small businesses confused about where to start with social media? My hunch is it is that word marketing.  Traditional marketing is push marketing – something along the lines of buy my stuff […]

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Small Business Any Way You Like It

July 10, 2011 by

If you are an entrepreneur or small business owner you chose that path for several reasons – with freedom being high on your list. Ironically,  that is often one of the first things you sacrifice. Small Business Freedoms There are many types of freedoms associated with running your own business.  If you are not careful, […]

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