Google+ is Google’s latest attempt to build a social networking site that will rival Facebook – and their initial efforts suggest they are likely to meet with some measure of success. Launched just a week ago, Google+ is still in a limited trial. Invitations were sent to prominent tech and social media influencers who then […]
Quality Online Content is Not Enough
June 27, 2011 by
“It’s not enough. Sorry, it’s just not enough.” This is a quote from a video by SEOmoz – a top SEO blog. The 10 minute video would not embed well, but you can watch it here. It’s a true commentary that speaks to the fact that being relevant for search engines now demands much more […]
How to Stay Top of Mind with Prospects, Customers, and Advocates
June 15, 2011 by
Staying top of mind with prospects, customers, and advocates is essential for growing your business. There is an easy way to do this that requires almost no effort. In fact, it may not require any effort at all. A couple of months ago I was the keynote speaker for a diverse group of small businesses in […]
Why Groupon is Bad for Small Business
June 13, 2011 by
Groupon is like Super Bowl advertising. It definitely creates awareness, but it does so at a price – one with consequences that should be carefully considered. Much has been written about the direct costs of running a Groupon campaign. However, it’s the side effects that bother me. And they extend long after that Groupon has […]
How To Run a Smarter Business
June 12, 2011 by
Running a smarter business is an uncomplicated endeavor – provided there is a clear vision, a process for systematically learning from mistakes, and a commitment to productive habits. Know Where You are Going A clear vision of the value your company provides to a specific community is essential. Surprisingly, this beginning step is where most […]
How To Make Your Marketing Memorable
June 8, 2011 by
To make your marketing memorable you have to make it so colorful, so exciting, and so different from anything that has previously been imagined that it cannot possibly be forgotten. The foregoing statement is an adaptation that paraphrases a quote from Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer. It’s […]
