What Is Your Social Media Vision?

It was no more than a few years ago that we had no idea where social media was going.  Nevertheless, many of us intuitively knew that we should get on board to see where where it could take us. After a fair amount of work, a great deal of trial and error, and a few […]

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3 Ways to Earn the Respect of Your Community

For some time now I have been considering joint venture opportunities – partnering with others on projects of a larger scope or duration than I can handle alone. I mentioned this to my wife last week and she asked what skill sets I was looking for in a partner.  My mind went blank because I […]

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The Best Source of Business Advice

Have you ever asked yourself what the best business advice was that your ever received? When I was recently asked this question recently, more than a few ideas and habits came to mind – from my parents, consultants and coaches I’ve hired, and friends. However, what I came to realize is the best business advice […]

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How to Make Your Video Go Viral

To make your video go viral you can create a video of someone doing something incredibly stupid, or you can take your passion for what you are doing and pour that into understanding and caring for your market – your customers. Then create content that makes their lives easier or better in some way. They will do the rest after that.

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How You Can Grow Your Business with QR Codes

Quick Response (QR) codes and other two-dimensional (2D) codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

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How to Encourage Social Media Sharing

The purpose of sharing online content is to encourage interaction, engagement, and collaboration. There is an art to this form of content marketing. An effective approach is to create an enjoyable experience that is likely to lead to more sharing.

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Managing Negative Comments on the Web

Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings.  And once in a while, you run […]

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