This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. You’ll find this conversational episode to be an easy listen, especially if you are fond of the Irish accent. The links to all of […]
Inhabit One Social Media Channel
November 20, 2014 by Jeff Korhan
Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your […]
Value Your Fanbase: Marketing Lessons from Taylor Swift
November 10, 2014 by Jeff Korhan
Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there are important marketing lessons to […]
How Storytelling Grows Your Social Media Audience
October 21, 2014 by Jeff Korhan
Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. […]
How to Be Famous for Your Business Content
October 14, 2014 by Jeff Korhan
As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill […]
4 Pillars of Online Marketing Success
October 6, 2014 by Jeff Korhan
Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone is a major undertaking. If you narrow your focus to one or two channels, then it’s only a matter of building the discipline of doing […]
Customer Experience: How to Use Social Media to be Amazingly Helpful
October 4, 2014 by Jeff Korhan
This is Episode 11 of This Old New Business weekly business podcast with Jeff Korhan. In addition to being a Hall of Fame Speaker, Shep Hyken is renowned as one of the leading customer service experts in the world — and with next week being National Customer Service week, it’s timely that we are now having him on […]
Your Business Story is Marketing
September 29, 2014 by Jeff Korhan
Your story is who you are, and the same holds true for your business. The question is how much attention does your business dedicate to what is arguably its most powerful marketing? Tell a True Story Ann Handley, author of Everybody Writes says, “What matters now is telling a true story well.” The truth has […]
Everybody Writes: How to Tell Your Business Story
September 19, 2014 by Jeff Korhan
This is Episode 09 of This Old New Business weekly business podcast with Jeff Korhan. Ann Handley is a household name in the world of business marketing, especially with respect to creating valuable content that engages customers with a business or brand. Using her new book as the foundation of our conversation, we bring writing down to a […]
How To Finish Projects Faster with Kanban
August 4, 2014 by Jeff Korhan
Have you found the perfect productivity tool for finishing more projects – and more quickly? I’ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? If you are visually oriented like me, Kanban will help you to see your workflow progress, […]
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