One of the illusions of online marketing is that your thousands of fans and followers can actually be moved to action. Consider that the more your networks grow the weaker every connection becomes. It’s almost as if your business growth cannibalizes the value of your network relationships. Of course, this has been a problem for […]
Using Trigger Words To Connect with Buyers
July 28, 2013 by Jeff Korhan
One of the secrets of successful selling is making emotional connections. One specific technique for accomplishing this is tuning into the specific words and phrases that your buyer uses. These keywords are a powerful means for literally speaking the same language. This is one of those situations where the buyer is indeed right. Whatever words […]
Elevate Your Business Growth Practices to The Web
July 16, 2013 by Jeff Korhan
Business consultants, coaches, and authors are fond of admonishing that what got you here won’t get you there. Their reasons often stem from their desire to teach you their methods, thereby helping you to break free from your past. The flaw in this reasoning is your past is precisely what got you here. Why would you […]
The Power of Questions for Attracting and Engaging New Buyers
July 9, 2013 by Jeff Korhan
Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed. I just recently had car graphics London ON wrap […]
3 Ways Social Media is Revolutionizing the Sales Process
July 5, 2013 by Jeff Korhan
There are many people like me who are not shoppers – we’re buyers. When buyers find what they like we buy it – no selling is necessary. This often keeps us loyal to the same vendors and stores for a long time, and certainly explains the success of Amazon Prime for everyday purchases. However, when […]
The Value of Social Media Sharing
June 26, 2013 by Jeff Korhan
The Jeff Korhan New Media and Small Business Marketing blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. How does this happen? While producing great content helps, it is not enough – not nearly enough. Your content has to get shared, again and again. Original content is fuel for helping […]
Sell The Process that Sells Your Product
June 24, 2013 by Jeff Korhan
In competitive markets the differentiation of products and services is challenging, with many consumers not able discern a noticeable difference. This leads to commoditization and the aggressive price competition that naturally follows. The solution is to develop a process that profiles the unique characteristics and capabilities of your company – then lead your selling with […]
Connected Economy Alignment is Value
June 8, 2013 by Jeff Korhan
In this connected economy, the challenge is not connectivity – but alignment. If you look for differences you will find them; and if you seek alignment, cooperation, and collaboration, you will find that too. This is why learning to effectively manage your business networks is without question the key to your business success. Alignment is […]
Every Business is Now a Media Company
June 2, 2013 by Jeff Korhan
There was a time when every business courted the media. They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news. Today, every business (large or small) is now its own media company – and that is a responsibility that should not be […]
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Responding to Positive Web Comments
Why does the concern for managing negative web comments overshadow the practice of skillfully responding to positive comments? Positive comments are the seeds of conversations and the beginnings of new relationships. Shouldn’t this be the focus of your social networking? The focus on having a strong defense (as opposed to a strong offense) suggests that many […]
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