LinkedIn is in the process of rolling out LinkedIn Contacts. In addition to several new features that are giving it a new look and feel – if offers enhanced functionality for better managing your relationships and social engagement. There is no question that all of the major social networks want you to use their service as your social […]
Social Marketing is Relationship Selling
May 17, 2013 by Jeff Korhan
Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing or advertising was […]
Social Media is Still Uncharted Waters
May 10, 2013 by Jeff Korhan
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply […]
Why The Best Products are Souvenirs
April 28, 2013 by Jeff Korhan
Marketing expert Seth Godin has more than once noted that a book is souvenir – a vessel for ideas that allows them to be readily used and shared. I believe we can further expand on that idea. Have you ever considered that the products and services your small business creates are souvenirs too? What Exactly […]
Small Business Social Media Accountability
April 19, 2013 by Jeff Korhan
Recent tragic events here in the United States (and around the world) have heightened awareness of the global reach of media, especially social media, and the consequences for businesses using it. Small business advertising has historically been local, making it easy to craft messaging that is appropriate for the targeted audience. However, now any piece […]
Social Media for Small Business – It’s Still Early Days
April 15, 2013 by Jeff Korhan
The art of marketing has always been about making meaningful connections with ideal buyers. Modern marketing is a practice that is new to most small businesses. Prior to that small businesses made meaningful connections through selling, not marketing. One of the reasons for this is that most of the media available in recent decades, including magazines, […]
Local Business Networks Intersect
April 7, 2013 by Jeff Korhan
Local businesses are their own location-specific network, and they tend to support each other and freely share without compromise. Now consider that there are countless local networks – and they all intersect. What is your business doing to tap into at least one of them? Local Businesses are More than Local When you buy local […]
Being the Best Connected Business
March 24, 2013 by Jeff Korhan
In this connected economy, your marketing message is traveling through complex and interconnected networks of relationships. This is why marketing today is more than a process of earning the attention of people and engaging them with your business. It also requires that you do the same with their friends and influencers, and then theirs too […]
Be the Best at What Matters Most
March 22, 2013 by Jeff Korhan
Successful companies seem to make everything look easy, because they have mastered their craft – doing only a few things, and sometimes just one thing better than any one else. In fact, the concept of business best practices is just that – doing what needs to be done and doing it well. In this interview with […]
Winning the Social Media Overwhelm Race
March 7, 2013 by Jeff Korhan
Whenever you get behind in any race (assuming you are competitive) – there is a tendency to expend considerable effort to catch up – and that only depletes your resources, thereby pushing you even further behind. Of course, everyone falls behind at some point. This is when you need a new strategy to regain and […]
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