Every Business is Now a Media Company

There was a time when every business courted the media. They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news. Today, every business (large or small) is now its own media company – and that is a responsibility that should not be […]

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Google+ Goes Big and Bold

It is clear that Google+ is not sitting back waiting to see what Facebook does next. On the contrary, they are making bold moves. The recent redesign of Google+ promises to take it from an identity service to a true social destination that now boasts 500 million users. In the meantime, Facebook continues to roll out […]

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How to Get Customers Talking About Your Business

Last week LinkedIn celebrated a milestone of achieving 200 million users. To celebrate the occasion they sent a notice congratulating the users with the top 1% viewed profiles for 2012. Of course, they also created a social share button so their achievement of being a top user could be shared on Twitter. And those of […]

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Native Advertising: Content Marketing goes Mainstream

Just when you thought social media was going to rule the digital world, it is now clear that content is not only king – it is going mainstream with a new twist. With more people sharing online content, and especially as more regular Joes and Janes are able to now call themselves publishers, content is […]

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Writing to Remember

Writing, and writers block especially, are based on the idea that you are creating something. The truth is you are simply remembering, and that will happen naturally if you simply show up and start writing. Any adult has had enough life experiences to fill multiple books. They only need to sit down and start writing and […]

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Fun with Facebook Comment Emoticons

If you believe as I do that Facebook is for showing off – then this is for you. Facebook has now activated emoticons for comments – those little versions of the smiley face and more. They will not work for status updates – only comments. Friendly emoticons are a great way for businesses to humanize […]

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The Art of Questions for Engaging a Facebook Community

Social engagement is the result of a number of activities, including listening, offering suggestions and other assistance, and asking good questions. When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Sharing interesting, useful, or entertaining content is essential for […]

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The Collective Voice of Customers

What is the most valuable, and yet underutilized resource in your business? For most small businesses, it is your customers. The Web Serves Consumers First One of principles of the web is that it is works to serve consumers first and businesses second.  So, as they move online in greater numbers, their collective voice will […]

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The Art of Marketing Raw

One of your primary goals with social media is to get people talking about your business. While this is an admirable goal, it’s one that is not easily accomplished. Get People Talking About Your Business There are a number of ways to get people talking, and if mainstream media is any indication, what is controversial […]

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OmmWriter for Writing Productivity

I’m writing this using my favorite blogging tool, which is OmmWriter. OmmWriter is a web application that is incredibly powerful for creating heightened states of focus and awareness that allow you to quickly find the shape of your written piece of work. It accomplishes this by engaging your senses in an artfully designed environment, one […]

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