We’re almost at the midpoint for this year, making this an ideal time to assess your social marketing efforts and reallocate resources as necessary. To give you some benchmarks, I’ll be sharing research results from the 6th Annual Social Media Marketing Industry Report from Michael Stelzner and our friends at Social Media Examiner. This is […]
How to Use Social Media to Grow Your Email Subscribers
April 14, 2014 by Jeff Korhan
During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. […]
Writing for The Web: 3 Important Tips
February 7, 2014 by Jeff Korhan
Before the web, writing a letter, an article, or even a book was straightforward. It was all about the content. These days your writing is likely to be published on the web, at least a portion of it, and that changes everything. Why Writing for the Web is Different In addition to building your audience, […]
Short Form Content: The Latest Social Media Trend
January 31, 2014 by Jeff Korhan
Would you like to speed up your content creation process, while concurrently making it more relevant to your audience? While Google still loves long-form magazine style content, it is certainly better to create short form content than nothing at all. However, instead of considering short-form content a compromise, recognize it for what it is. This […]
Google+ is Content Marketing on Fire
December 30, 2013 by Jeff Korhan
Sustainable communities are often described as ecosystems in which everyone gets what they want. This explains why Google+ is steadily gaining momentum for attracting the attention of a wider audience than even Facebook, and quite possibly one that will prove to be more powerful for content marketers Over the past couple of years we’ve watched as […]
7 Reasons for Making Gmail Primary
November 18, 2013 by Jeff Korhan
Are you frustrated with the daily onslaught on your email inbox? You want to stay in touch, get a response to important requests, and appreciate specials offers from time to time. Yet, managing all of this not only takes time, it can literally suck the energy out of your day. Web-Based Email Enhances Connectivity While […]
Social Media Success in Two Words or Less
November 4, 2013 by Jeff Korhan
How is your business leveraging the unique qualities of each major social media channel? One of the commonly expressed social media challenges is communicating a congruent business or brand message while managing multiple social channels. The solution is to distill the primary success factor for each social media channel into just a couple of words – […]
Google+ Rolls Out Personal URLs for Everyone
October 30, 2013 by Jeff Korhan
Sometime last year Google+ began rolling out personal URLs for notable people and organizations. Just yesterday I received my invitation to do the same, and I gladly accepted. Why? The Social Web and Search are Getting Personal The implications of this are more than just shortening your Google+ URL to something that is memorable. This […]
How to Write Web Copy That Gets a Response
July 12, 2013 by Jeff Korhan
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting. Your web copy should be designed to attract attention, develop a relationship with an […]
5 Tips for Using LinkedIn Contacts
May 23, 2013 by Jeff Korhan
LinkedIn is in the process of rolling out LinkedIn Contacts. In addition to several new features that are giving it a new look and feel – if offers enhanced functionality for better managing your relationships and social engagement. There is no question that all of the major social networks want you to use their service as your social […]
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