The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers. For the most part, that’s why […]
Google Sees a Web of People
Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]
Will Google+ Be an Email Killer?
What happens when you combine the world’s largest search engine and email provider on a red-hot social networking site? Google has already integrated killer search capabilities into Gmail, which accounts for approximately 38% of all email usage worldwide. Now they are inviting you to import your Gmail contacts into Google+. In addition to that, you […]
What If You Could Start Fresh with Social Media?
For most of us, our social networking communities were randomly created – they developed organically as we learned new media. Now you have thousands of followers on Twitter and hundreds of “friends” on Facebook that you have never met. It’s a fact we all know. What if you could apply the learning you have acquired […]
Google+ and The Power of Interaction
Google+ is Google’s latest attempt to build a social networking site that will rival Facebook – and their initial efforts suggest they are likely to meet with some measure of success. Launched just a week ago, Google+ is still in a limited trial. Invitations were sent to prominent tech and social media influencers who then […]
Whole Lotta Sharing Going On
Sharing is a human activity that is driving the social web these days. Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves. Social Sharing and Social Graphs Anytime a link is shared on the social web it creates a node […]
Wajam is Social Search
Wouldn’t it be amazing to have immediate access to the wisdom and expertise of your friends when you need it the most? Meet Wajam – a new search engine that serves up search results from what is shared among your social networking friends. Ever since Facebook launched the social sharing Like button in April of […]
How to Prepare Your Business for Social Search
Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. It’s another great resource for you that like this blog is focused on […]
Google Gives Authors of Original Content the Spotlight
“We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” This is a quote from Inside Search – the official Google Search blog. Originality is Art Authors are artists. They provide unique perspectives that make online content worth reading, […]
Quality Online Content is Not Enough
“It’s not enough. Sorry, it’s just not enough.” This is a quote from a video by SEOmoz – a top SEO blog. The 10 minute video would not embed well, but you can watch it here. It’s a true commentary that speaks to the fact that being relevant for search engines now demands much more […]
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