How do you get the most out of your email marketing campaigns? Get the attention of your audience. This means giving them something of value at every turn. Since giving away real products for free is probably not feasible, the logical alternative is delivering quality informational content that will help them do more of what […]
Auspicious Occasions
May 6, 2012 by
When you celebrate any occasion you feed it, giving it your full attention – and thereby capturing its most essential value. This weekend I attended the commencement ceremony for the 2012 Class of Indiana University, of which my daughter is a proud member. The commencement speaker, IU alumnus, and honorary doctorate recipient was Booker T. Jones, […]
Manipulate Google at Your Own Risk
April 22, 2012 by
In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]
The Positive Focus Practice
April 20, 2012 by
One of the most powerful tools for maximizing results from your work is a weekly practice of building on your successes. The positive focus practice is a simple exercise of rehearsing the successes of the previous week, acknowledging what worked (or didn’t), and then taking specific actions to enhance the positive and eliminating the negative […]
