Buyers are always seeking easy solutions – it’s human nature. And businesses often succeed by offering solutions that are simple. It’s not uncommon to consider easy and simple to be one in the same. However, when it comes to producing results for your customers, there can be a world of difference between the two. Easy […]
3 Success Criteria for Any Business Marketing Platform
April 8, 2012 by
Historically, the greatest challenge for marketers was reaching their target audience. This not only required an understanding of marketing skills, but also relationships with the media and the dollars to engage their capabilities. Now anyone, and especially any business, can (and should) build a platform for reaching their ideal customers. The traditional barriers to building […]
The New Rules of Information Marketing
March 13, 2012 by
One of my predictions for 2012 was that the quality of online content would rise to meet the expectations of the general public. To be honest, while that is exactly how things are playing out, even I have been surprised by some of the developments. When you make predictions, it’s easy to look back and […]
