One of the trends in business today is reframing your perspective to open more doors and maximize your growth opportunities. In that regard, consider who knows nearly as much about your business as you do? And who knows as much (or more) about your industry and markets as you do? You can identify these organizations […]
SEO for The Common Man
January 9, 2012 by Jeff Korhan
There are many that will have you believe that search engine optimization is a complicated science, which it certainly can be at it may be at its highest level. However, that is true with just about any endeavor. Just because you are not a culinary genius doesn’t mean you cannot cook a satisfying meal – […]
2012 Social Media Predictions for Mainstream Small Business
January 6, 2012 by Jeff Korhan
The maturation of the social networking channels may well prove to be the tipping point for attracting a majority of mainstream small businesses who have yet to jump into this pond. One can understand the reluctance, especially as the noise level on the social networks continues to approach the breaking point. #1 – The Quality […]
The Best of Jeff Korhan 2011
December 31, 2011 by Jeff Korhan
2011 proved to be a positive year for small business marketers – one in which social media and other forms of online marketing moved further into the mainstream. Smart business marketers have begun to realize that social is not just a layer to add to their marketing, but an essential component that has to be […]
In Content We Trust
December 27, 2011 by Jeff Korhan
Consumers have always sought information to help them make better buying decisions. Prior to social media, content was distributed via traditional media outlets – radio, television, and newspapers. According to a recent study by Pew Research Center, Internet search is the leading source of information for consumers making decisions with respect to local businesses. Surprisingly, […]
Can You Really Help Your Customer?
December 22, 2011 by Jeff Korhan
Whenever someone asks if you can help them, there is only one thing they are considering. Do you really have the necessary direct experience to first understand their situation – and then the acquired knowledge for applying a viable solution. People and Google LIKE Direct Experience People like direct experience. This is why they are […]
3 Reasons to Start Writing
December 19, 2011 by Jeff Korhan
Writing is an activity that helps you discover new ideas, recall those you have since dismissed, and share all of them with your audience. In many ways, writing is like a meditation – it’s a focusing technique that clears the way to bring forward the best that you have to offer. If you happen to […]
Google Currents and the Mobile Trend
December 14, 2011 by Jeff Korhan
This week Google launched Google Currents – a well-designed application that takes mobile to another level by bringing all of your digital magazines together into a friendly interface. As a business, your digital magazine is your blog – and Google Currents is designed to help you distribute that expertise to your target audience via their mobile device. […]
Customer Experience Defines Your Brand
December 12, 2011 by Jeff Korhan
Every entrepreneurial venture starts with a vision. That vision is an intention – one that guides the early course of the business. It’s one that shapes business practices to build customer loyalty and sustain growth. Eventually, there comes a time when customers have a vision that defines your brand – one that is largely determined […]
3 Powerful LinkedIn Profile Tips
December 11, 2011 by Jeff Korhan
Whether you are looking for a job or new customers, your personal LinkedIn profile is an invaluable resource. To get the most out of LinkedIn, its important to go beyond the basics. Even when LinkedIn congratulates you for having a profile that is 100% complete – there is still much more that you can do. […]
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