When people encounter situations and circumstances that are complex – and open to interpretation, their only saviors are clarity and simplicity. That’s the role of content marketing. Consumers today are looking for answers – solutions that solve their problems without compromise. Imagine that you are responsible for a project that requires fastening pieces of lumber […]
5 Best Practices for Local Small Business
November 26, 2011 by
Today is Small Business Saturday – a day dedicated to supporting small businesses in local communities. Much of the publicity surrounding this marketing effort to create awareness for small businesses is on the word small. Yet, isn’t being local more relevant? Location is often what differentiates small businesses that are part of the fabric of […]
The Purity of Work and Art
November 22, 2011 by
To create outstanding work it is essential to start from the beginning – focusing on its most basic and essential qualities. As film animation studio Pixar achieved success with blockbuster films such as Toy Story, business partner Disney, and CEO Steve Jobs decided it was time build a new home that would encourage more creative […]
Blog or Website – The Real Difference
November 18, 2011 by
Blogs are indeed websites, but there are distinct and relevant differences and advantages to both. Most people think of a website as a digital storefront – a place for offering products and services, activities that you can also accomplish with a blog. Then what exactly is the difference between a blog and a website? A […]
eBay is A Content Marketing Laboratory
November 16, 2011 by
eBay is an ideal arena for honing your content marketing skills. When you are selling an item on eBay you can create a traditional advertisement – or you can use content marketing to substantially increase your profits. When a potential buyer searches eBay they are not only looking for information on a specific item, but […]
Planning for Mobile with 20/20 Hindsight
November 13, 2011 by
Those of us who did not grow up with mobile technologies have an advantage. Before mobile we did something that is not now a common practice. We planned. Even as digital technologies emerged, we continued to plan to assuage the high costs of using the technology. So, notwithstanding the serendipitous benefits of mobile, we learned […]
