Anything worth doing is worth doing right. That’s an expression that I have always lived by. It’s also one that can create a great deal of pain for perfectionists like me – and turbulence for those around us. Perfectionism is a personal quality that I normally keep to myself. Nobody wants to be around a […]
How Giving Your Customers Your Best Energizes Your Business
August 22, 2011 by Jeff Korhan
Are you giving your customers more than the competition? How about your absolute best? Both approaches will enable you to keep their business. One of them will make you better for all of your customers – while also helping you to attract new ones. This weekend we successfully moved my daughter into the house she is […]
Social Media Tips for Local Retailers
August 19, 2011 by Jeff Korhan
What is the primary goal of a local retailer? Getting people into the store. That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are an online business you want to drive traffic to your website because that’s your place of business. If you are […]
New Ways For Using QR Codes
August 17, 2011 by Jeff Korhan
Can you scan a QR code at 30,000 feet? Indeed you can – even without an Internet signal. The logical question is where is the value if you cannot link to the web? Read further and I’ll share some insights. Use QR Codes to BookMark Links When you scan a QR code with one of […]
Why Communities Are The New Markets
August 15, 2011 by Jeff Korhan
If you are invested in any of the global stock markets you recently experienced some unnerving fluctuations as valuations fluctuated by 25% or more in a matter of days. And what was the cause? Human behavior. There is no other way to explain the highs and lows. The value of those companies did not materially […]
Email Marketing Done Right
August 14, 2011 by Jeff Korhan
When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]
How To Protect Your Facebook Account from Hackers
August 10, 2011 by Jeff Korhan
Several times a month I learn that one of my friends on Facebook has been hacked. Here are some simple practices that will help to prevent that from happening, first of all make sure to check mycybersurance.co.uk where you will find tons of help. #1 – Enable HTTPS When you bookmark the URL for Facebook […]
Are Phone Calls a New Marketing Trend?
August 9, 2011 by Jeff Korhan
Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common. That’s what you notice on the surface. However, taking a deeper look reveals many differences among them, including their location, years in business (1st, 2nd, and 3rd generation), product mix, competition, […]
3 Tips for Communicating Your Message with Authority
August 8, 2011 by Jeff Korhan
Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]
3 Best Practices for Generating Reliable QR Codes
August 7, 2011 by Jeff Korhan
Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]
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