This is Episode 51 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Adele Revella provides shares valuable insights into understanding what your buyers are thinking throughout the buyers journey. Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your […]
Meditation Practice: How to Be a Better You
This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we are going to talk about a subject I am very passionate about, and that is the meditation practice and how to implement a meditation routine in your daily life. You may be wondering why meditation is being discussed on a […]
Adaptive Content: How to Map and Manage the Buyers Journey
This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. […]